Leadership, AI, and Plant Medicine: What Juan Betancourt Learned

This one’s got range.

Juan Luis Betancourt has led global brands like Puma and Decathlon, built one of the top executive search firms in the country, and now runs Humantelligence, an AI company focused on making work more human. What makes this conversation stand out is the depth of insight he brings from all those experiences.

We get into what it means to lead across industries and life chapters while staying grounded in purpose. Juan shares how 15+ years of plant medicine shaped his view of leadership, decision-making, and what it means to live well, on your own terms.

We talk about:

→ AI That Enhances, Not Replaces

→⁠ ⁠⁠15 Years of Plant Medicine: Lessons in Life, Work, and Self

→ ⁠⁠The Startup CEO Journey: Lessons from the Trenches

Juan’s life has been built around connection. He’s lived in 8 countries, speaks 5 languages, and has maintained relationships across the globe for decades, not out of strategy, but because he deeply values human connection. That same approach shows up in how he builds companies, leads teams, and raises his kids.

This conversation went deeper than most. It pulled together personal growth, leadership, and consciousness in a way that challenged how I think about leading, both in business and in life.