According to Google, that's the second most common question people ask in relation to the former FC Barcelona and Spanish international football legend.

The answer may well be 'very'. Since retiring from playing in November 2022, Pique has launched himself whole-heartedly into the running of his Kosmos agency. A few short weeks after hanging up his boots, he launched Kings League, a seven-a-side football competition with unconventional rules designed to major on the entertainment side of the sport.

Two and half years later, and Kings League has established itself as a new model for short-form football; it's expanded out of Spain and into new markets around Europe and South America, with the Middle East and the US now firmly on radar.

Pique sat down to record with Leaders at the Cannes Festival of Marketing earlier in the summer. Fresh off a whirlwind few weeks of activity with Kings League - including signing a landmark deal with Saudi Arabian fund SURJ, and overseeing a successful finals event in Paris - Pique gave his thoughts on football's expansion into the US market, the Club World Cup, spawning competitor outfits like the Baller League, and the transition from the field to the boardroom.

Raine Group Partner and Head of EMEA, Jason Schretter joins the show to explain how the England & Wales Cricket Board managed the sale of stakes in the eight Hundred franchises - which drew significant investment from the United States and India.

Raine was the lead financial advisor to the ECB on the auction process, working closely with Deloitte to achieve an overall valuation of over £975 million across the eight franchises, and a £500 million windfall for the development of English cricket.

In conversation with Leaders' Content Director David Cushnan, Schretter reflects on the process from start to finish, shares the rationale for such sizeable investments, identifies some of the lessons for other sports looking for investment and offers his assessment of the sports industry's current financial literacy.

Look out for the Leaders Week London agenda, which is out next week - check out leadersinsport.com/leadersweek

Tom Jackson, Group Director, Content at the DP World Tour - once known as the European Tour - joins the podcast to share the organisation’s approach to content creation and in particular its run of viral videos featuring challenges and players.

In conversation with Leaders’ Content Director David Cushnan, Jackson explains the critical planning and process required to bring a comprehensive content strategy to life; how his team convinced players to take part; the risk and reward of humour in content; and how the DP World Tour’s approach to branded content has become more sophisticated.

Join leading creatives, digital and content experts, and organisations including Ferrari, FIFA, Chicago Bulls, Snuggs, NASCAR and more, on the Creative Stage at Leaders Week London - 1st and 2nd October at Allianz Stadium, Twickenham. To find out more visit: www.leaders on sport.con/leadersweek