The sharpest operators in sport met the smartest minds from other sectors at Leaders Meet: Innovation in London this week, and James Emmett and David Cushnan are on the ground at 180 Studios bending the Chatham House Rule as far as possible to share a little about what they saw and heard.

They reflect on a few of the standout presentations and panels, including a leadership masterclass from PizzaExpress CEO Paula MacKenzie; the story of The Guardian's reader monetisation model; and how Unilever's AI-powered content studio might be a new model for sport.

And James also caught up with Viagogo's VP of Open Distribution Shaun Stewart, hot off the stage at the event for a potted history of ticket sales and why, even with the help of transformative technology, sport is still taking cues from the airline industry of the 1950s and 60s.

As the Dana White-fronted Zuffa Boxing, backed by TKO and Saudi's Sela, makes its move to dethrone promotional giants Matchroom Boxing and Queensberry Promotions, James Emmett and David Cushnan consider the latest disruption in the fight game and Turki Alalshikh's role as chief string-puller.

They also reflect on their conversation with Uefa Marketing Director Guy-Laurent Epstein and European Football Clubs CEO Charlie Marshall, to unpack the new commercial programme being developed by the UC3 entity, a joint venture between Uefa and EFC - and the flexibility that is being built into the media rights and sponsorship sales packages being taken to market by agency partners Relevent and Two Circles.

And there's reaction to the Premier League confirmation it will launch a direct-to-consumer service in Singapore.

UC3 Co-Managing Directors Charlie Marshall and Guy-Laurent Epstein join Leaders Worth Knowing this week to shine some light on an organization that has been quietly pulling the strings of European football in the shadows for a little while.

It was set up in 2017 as a joint project between what was then the European Clubs Association (ECA) and Uefa to consult on the commercialization of European club competitions - principally the Champions League.

Last year, the project became an incorporated joint venture and has moved from a consulting role to a management capacity.

In the wake of the failed attempt at a European Super League breakaway, Uefa and the continent's most powerful clubs are now bound tightly together. UC3 exists to manage the commercialization of both the men's and women's club competitions; it has contracted Relevent Football Partners and Two Circles as agencies to enact that work in the market.

But how does it work? What's being done differently? And what does it mean for the future of European and world football. Marshall - who is also the CEO of the EFC - and Epstein - the Marketing Director of Uefa - are thrusting UC3 into the limelight.