What if you could boost marketing performance, cut costs, and launch campaigns in minutes, not days?

In this episode of Leader Generation, Tessa Burg talks with Martin Kristiseter about the real-world impact of AI on performance marketing. From automating tedious workflows to using data-driven insights for creative optimization, Martin shares how his team is using AI to deliver measurable outcomes while keeping transparency front and center.

Martin also opens up about his path to CEO and how his team is navigating rapid change without losing sight of people. He offers practical advice for leaders who want to integrate AI without the hype, create new roles (not just cut old ones), and build trust with clients in a tech-driven landscape.

If you’re looking to make smarter marketing decisions—and move faster while doing it—this conversation is packed with insights you can use right now. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

About Martin Kristiseter:

Martin Kristiseter is an accomplished entrepreneur and digital executive with 20 years of experience in digital media, ad technology, and programmatic solutions. He currently serves as the CEO of Digital Remedy, a Performance Media Company built for brands, agencies, and media companies. Krisitiseter previously launched the digital advertising business at Marketron that transformed a declining revenue management and radio traffic business (SaaS) into a growth company through Pitch — an omni-channel workflow, sales enablement, fulfillment, and reporting platform for media companies. He is a graduate of the University of Colorado, where he earned a BA and MBA in Finance.

About Tessa Burg:

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Alex Seidita, Chief Information Officer at Aspida, and Tessa Burg talk about how organizations can successfully navigate technological transformation—especially in the age of AI.

With more than 35 years of IT leadership experience at organizations like Motorola, Citibank, Home Depot, MetLife, and now Aspida, Alex shares how major shifts like data warehousing, virtualization and cloud adoption have shaped his perspective. He explains why AI is just the latest in a long line of tech evolutions—and how businesses that focus on people, processes and purpose will adapt best.

Alex also digs into practical frameworks that have helped him lead through change, like agile methodology, product-aligned teams and shared accountability. If you’re wondering how to encourage innovation, overcome resistance to AI, or foster collaboration across silos, this episode delivers a ton of insight in a conversational, accessible way.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

About Alex Seidita:

Alex Seidita is Chief Information Officer (CIO) of Aspida. Alex is a seasoned IT professional with three decades of experience in leadership and implementation of IT systems. Prior to joining Aspida, Alex was SVP, CIO Latin America IT for MetLife. He has worked and led teams in multiple industries, including telecommunications (terrestrial, cellular & satellite), financial services, military avionics, retail, and insurance, and he has held leadership roles at such companies as Citibank, The Home Depot, and First Data. Alex has experience in creating an enterprise architecture team, and under his leadership, First Data was named a winner of the 2011 Enterprise Architecture Award, by InfoWorld and Forrester Research. Alex holds a bachelor’s degree in computer science from Florida Institute of Technology.

About Tessa Burg:

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Wondering why your brand isn’t showing up in answer engines like Google AI Overviews, Perplexity AI, and ChatGPT—even though you’ve been investing in content and SEO?

Maurice White, who leads SEO at Mod Op, is back to explain the rise of Generative Engine Optimization (GEO) and why it’s changing the way we think about search. Maurice and Tessa Burg break down what GEO means, how it fits into your existing SEO strategy and the concrete steps you can take right now to make your brand more visible in AI-generated answers.

You’ll learn how to build helpful, high-quality content that AI engines recognize and reward, and how PR and brand mentions now play a key role in visibility. Maurice also shares free and paid tools you can use to measure your GEO progress—so you’re not just guessing, you’re growing.

Whether you're a marketer, content creator or brand leader, this episode offers smart insights and real takeaways to help your brand show up where it matters most.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

Contributor:

Maurice White, Senior SEO Strategist at Mod Op

About Tessa Burg:

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Tessa Burg and Aaron Grando break down one of the most talked-about topics in AI right now: context engineering. If you've been using AI tools and wondering why your outputs sometimes sound generic or miss the mark, this episode is for you.

Aaron explains how context engineering helps AI better understand what you want by feeding it the right information—from your brand voice to real-time data—before you even type your prompt. Aaron and Tessa also explore how context engineering plays a key role in reducing hallucinations, maintaining brand integrity, and building automated agents that can actually take meaningful action.

Listeners will take away clear, practical tips on how to make generative AI more accurate, creative, and tailored to specific goals so you can get more value out of your tools—without needing to be a tech expert

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

About Aaron Grando:

Aaron Grando, VP, Creative Innovation on Mod Op’s Innovation team, is a seasoned technologist with over 15 years of experience at creative agencies. With a background in strategy, design, engineering, and marketing, Aaron has worked extensively in industries like media, entertainment, gaming, food & beverage, fashion, and technology. At Mod Op, Aaron leads efforts to integrate AI into creative processes, creating tools that connect creatives and clients with insights, spark ideas, and enable new brand experiences. Projects include collaborations with companies like NBCUniversal, Bethesda Softworks, Under Armour, Planet Fitness, Dietz & Watson, and more, focusing on infusing creative strategies with innovative technology to create cutting-edge brand experiences. Aaron can be reached on LinkedIn or at Aaron.Grando@modop.com.

About Tessa Burg:

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

In this episode of Leader Generation, Creative Director Leu Solomon shares a real-world example of how AI helped her and the Mod Op team deliver a complex creative project under tight budget constraints—without sacrificing quality.

Leu walks us through the challenge: Creating a single hero image featuring up to nine custom building illustrations for a commercial real estate client. Traditional design would’ve required more time and money, but by incorporating Adobe Firefly into the process, the team created something visually stunning, on budget, and faster than ever before.

This isn’t just a story about using AI to speed things up—it’s about how curiosity, critical thinking and good design thinking elevate the work. Leu explains how she pitched AI as one of three creative directions, handled client hesitations with transparency and used her design skills to enhance, not replace, creative vision.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

Guest:

Leu Solomon, Creative Director at Mod Op

About Tessa Burg:

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Retail media is evolving fast, but not always in the right direction. In this episode of Leader Generation, Drew Cashmore, Chief Strategy Officer at Vantage, joins Tessa Burg fresh from the Cannes Lions Festival to break down the biggest conversations shaping the future of retail and commerce media. Drew shares what he's seeing across the industry—the opportunities, the challenges and where marketers should focus their energy.

If you're working with retail media in any capacity, you'll benefit from Drew's candid insights into what's working, what's not and how to create real value through presence, simplicity and strategic alignment. From the power of in-store media to the fragmentation of first-party data systems, this episode brings clarity to a complex landscape.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

About Drew Cashmore:

Drew Cashmore is the Chief Strategy Officer at Vantage and a seasoned retail and retail media strategist. He has a background in building, commercializing and scaling intrapreneurial ventures within some of the world’s largest retailers. Drew was an original architect and former executive at Walmart Connect in both the U.S. and Canada, where he played a key role in scaling the business to over $2 billion. His contributions included insourcing the business, establishing brand and sales enablement practices, leading internal change management, and developing the in-store advertising strategy. He was also a founding member of Walmart’s eCommerce and digital marketing platforms, and previously served as the CMO of Firework, and is the Co-Founder and Managing Director of Adaptive Retail Group.

About Tessa Burg:

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

In this episode of Leader Generation, Tessa Burg chats with Matt Bretz and Gary Goodman, two seasoned veterans in the games and entertainment space.

With decades of experience, Matt and Gary share their journeys from working in Hollywood and gaming to leading creative teams at Mod Op. They discuss the evolution of the industry, the importance of data and AI, and how both play a role in crafting emotionally resonant marketing strategies.

If you're interested in understanding the power of combining creativity with technology to connect with audiences, this conversation offers valuable insights into how AI and data are reshaping marketing in gaming and entertainment.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

Contributors:

Matt Bretz, EVP of Creative Innovation at Mod Op

Gary Goodman, EVP of Creative Innovation at Mod Op

About Tessa Burg:

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.