Lead With Value — Win the Most Competitive Market

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Eddie Fallah — a Beverly Hills agent whose story is all about persistence, focus, and leading with value. Eddie shares how showing up for 62 straight days opened the door to his first big break, how he built his career without any connections, and why giving first is the fastest way to win in real estate. We dive into what it really means to earn trust, create lasting relationships, and stay indispensable in the most competitive market in the world.

Timestamps

00:00:00 Introduction and Welcome

00:02:11 Persistence Pays Off

00:05:28 Learning Through Experience

00:13:11 Building a Personal Brand

00:15:06 Transition to Luxury Rentals

00:23:55 Becoming a Developer's Agent

00:36:27 Understanding Client Needs

00:37:15 Navigating Legal Changes for Developers

00:38:12 Cold Calling and Market Pulse

00:40:22 Building Long-Term Relationships

00:47:20 The Importance of Mutual Benefit

01:04:50 Rapid Fire Round

01:09:25 Creating Authentic Confidence