Lead Gen Reboot Podcast Por Limitless Leadership arte de portada

Lead Gen Reboot

Lead Gen Reboot

De: Limitless Leadership
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Breaking The Quantity MythCopyright Limitless Leadership Economía Gestión y Liderazgo Liderazgo
Episodios
  • Summer of STRATA: Anchor - Shifting Perspectives to Win Sales and Build Trust

    Summer of STRATA: Anchor - Shifting Perspectives to Win Sales and Build Trust
    Jul 16 2025
    In this episode, Jake dives deep into the “Anchor” layer of the STRATA framework, exploring how shifting anchors can transform sales conversations and help both sellers and buyers make better decisions.

    You’ll learn:
    • Why everything we make important can become the anchor for ourselves and others, and why price is often the default anchor in sales.
    • How anchoring influences buyers’ perceptions and why it’s not always about price but the value attached.
    • Practical techniques to reframe objections, shift anchors from cost to value, and put decisions into better perspective.
    • Real world examples from business and personal life demonstrating anchor shifts.
    • The psychology behind anchoring bias and how assumptions can mislead us.
    • How to anchor prospects on positive outcomes or cost of inaction rather than just sticker price.
    • Why anchoring happens in seconds and why being aware is key to mastering influence.
    • How salespeople can avoid common pitfalls by knowing when to anchor and when to listen.
    • The role of Orchestrate in detecting and suggesting anchors, making neurostrategy actionable.
    • A preview of the next STRATA topics: Transfer and Action, the final steps in moving prospects forward.
    If you want to influence your prospects ethically and effectively, master anchoring, and change the sales game, this episode is a must.

    This episode is brought to you by Orchestraight, You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.

    Orchestraight, The straightest path to success.
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    34 m
  • Market Eminence and Professional Sales Wisdom with David Newman

    Market Eminence and Professional Sales Wisdom with David Newman
    Jul 9 2025
    In this episode, Jake hosts David Newman, founder of Do It Marketing and a seasoned expert in professional services marketing and sales. David shares his journey from corporate consultant to influential author and coach who helps entrepreneurs build market eminence and master sales.

    You’ll learn:
    • Why having people love you... and hate you...is a sign you’ve truly arrived and are resonating with your right audience.
    • The myth that great work speaks for itself, and why proactive lead generation beyond referrals is critical.
    • How to build market eminence through a combination of visibility, credibility, and brand preference.
    • The secret to connecting deeply by embracing your unique voice and unconventional perspectives.
    • Why sales objections mean your process needs fine-tuning and how to eliminate friction before it starts.
    • How people buy what they want, not what they need, and why ethical selling involves delivering both.
    • Powerful reframing techniques to shift mindsets and overcome price objections effectively.
    • Lessons on turning fear into action and why doing the work creates momentum.
    • Resources and his latest book, Do It Selling, written for professional service providers who hate selling.
    If you want to grow your firm’s influence, connect authentically, and master modern sales, this episode is packed with actionable insights.

    Learn more about David and find his books: https://doitmarketing.com/market-eminence

    This episode is brought to you by Orchestraight, You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.

    Orchestraight, The straightest path to success.
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    36 m
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