Lead Gen Debunked Podcast Por Helen Dowling arte de portada

Lead Gen Debunked

Lead Gen Debunked

De: Helen Dowling
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Great lead generation can accelerate your business; poor lead generation can be a drain on cashflow. On this podcast, we debunk lead generation and explain why a successful campaign can help accelerate your business to new heights.


Brought to you by Exceptional Thinking (http://www.exceptionalthinking.co.uk).


If you'd like to talk to us about qualified lead generation, please go to www.exceptionalthinking.co.uk/contact

Hosted on Acast. See acast.com/privacy for more information.

Helen Dowling
Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Achieve More: Mastering Quarterly Goals with EOS Strategies in 2026
    Dec 12 2025

    In this insightful episode, Helen continues her series on setting impactful goals, guiding listeners through a structured approach to planning for the year ahead. Building on the foundation laid in part one, this episode focuses on breaking down annual goals into manageable, actionable steps, using the EOS (Entrepreneurial Operating System) framework. Helen emphasizes the importance of quarterly planning and regular reviews to ensure progress and accountability.


    Key Takeaways:


    • Quarterly Planning: Helen advocates for dividing the year into 90-day sprints, which helps maintain focus and allows for more achievable goal setting. This method ensures that progress is consistent and manageable.
    • Identifying Key Objectives (Rocks): Inspired by the EOS system, Helen explains how to identify your most important goals, or "rocks," that will drive your business or personal growth. These are the big objectives that should be prioritized above all else.
    • Reverse Engineering Goals: To effectively plan your actions, Helen suggests reverse engineering your goals. Start with the desired outcome and work backward to determine the specific steps needed to achieve it.
    • Accountability Strategies: Helen highlights the value of accountability, whether through regular team meetings or an accountability buddy. These practices ensure that goals remain a priority and that progress is monitored consistently.
    • Weekly Check-ins: Regular weekly meetings are crucial for reviewing progress on your goals. These meetings help keep everyone on track and provide an opportunity to address any obstacles.
    • Practical Examples: Helen shares real examples from her business, illustrating how to set sales targets, refine client onboarding processes, and implement necessary tools like CRM systems to streamline operations.


    Listener Challenge:

    Helen encourages listeners to implement a quarterly planning process and set their key "rocks" for the next 90 days. She challenges them to reverse engineer their goals and establish accountability practices that will keep them on track.


    Resources Mentioned:

    • EOS (Entrepreneurial Operating System)
    • Reverse engineering goal-setting techniques


    Call to Action:

    If you found these strategies helpful, be sure to subscribe and tune in for the next episode, where Helen will continue to guide you on your journey to achieving your goals. Share this episode with others who might benefit from a more structured approach to goal setting. For more insights and to book a consultation, visit www.exceptionalthinking.co.uk. To book an appointment to talk about lead generation, go to www.exceptionalthinking.co.uk/contact.

    Hosted on Acast. See acast.com/privacy for more information.

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    12 m
  • Reflect, Clear, and Prepare for a Successful 2026
    Dec 5 2025

    Episode Summary: In this thoughtful episode, Helen guides listeners through a powerful end-of-year ritual designed to help business owners and professionals reflect on the past year and prepare for the next. Recognizing the importance of closure before setting new goals, Helen introduces a three-part exercise focused on celebrating achievements, addressing challenges, and extracting valuable lessons learned. This practice is particularly useful for those who align their year-end reflections with the traditional calendar but can be applied at any time for a fresh start.


    Key Takeaways:

    1. Celebrate Achievements: Start by listing all the positives from the past year. Collaborate with a partner or friend to help uncover accomplishments you might overlook. Aim to identify at least 50 things you’re proud of, focusing on both personal and professional successes.
    2. Acknowledge Challenges: Reflect on what didn’t go well and create a list of these situations. Engage in a clearing exercise by repeating the phrases “I forgive you,” “I’m sorry,” and “I love you” to release any lingering negative energy and move forward with a lighter heart.
    3. Learn from the Year: Consider the lessons you’ve learned from both your successes and setbacks. Identify key takeaways that will inform your approach in the coming year, helping you to grow and evolve.
    4. Clearing Exercise: The clearing exercise Helen recommends involves forgiving yourself and others, allowing you to let go of negative emotions tied to the past. This process can be emotionally intense but is ultimately freeing, paving the way for a more positive outlook.
    5. Preparation for Goal Setting: This episode focuses on the first part of the exercise—reflection and clearing. The next episode will delve into setting goals for 2026, building on the insights gained from this reflection process.


    Listener Challenge: Helen encourages listeners to complete this three-part reflection exercise before the next episode. Take the time to identify your achievements, clear past challenges, and extract key lessons to ensure a fresh start as you prepare for the year ahead.


    Resources Mentioned:

    • Reflective journaling and clearing exercises.


    Call to Action: If you found this exercise helpful, be sure to tune in next week for part two, where Helen will guide you through setting your goals for 2026. Don’t forget to subscribe and share this episode with others who might benefit from this reflective practice. To learn more, visit www.exceptionalthinking.co.uk. To book an appointment to talk about lead generation, go to www.exceptionalthinking.co.uk/contact

    Hosted on Acast. See acast.com/privacy for more information.

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    11 m
  • Why August and December Are Your Secret Marketing Weapons
    Nov 28 2025

    In this episode, Helen dives into the often-overlooked benefits of marketing during the so-called "quiet" months of August and December. While many businesses pause their marketing efforts during these periods, Helen argues that these months are actually prime opportunities to gain traction and secure new clients.

    She explains that the common belief that everyone is on holiday in August or too distracted by the holidays in December is a misconception. By continuing to market during these times, you can reach decision-makers more easily and stand out in a less crowded market. Helen shares insights on how her own business thrives by booking meetings and securing new clients when others have slowed down.


    She also discusses the importance of not letting the end-of-year mindset affect your marketing strategy, emphasizing the value of year-long programs and end-of-year offers. Helen encourages listeners to test this approach in their own businesses, highlighting the potential for significant gains.


    Tune in to discover why August and December should be your secret weapons for successful marketing and how to make the most of these months when others are taking a break.


    Key Takeaways:

    1. Seize the Opportunity in Quiet Months: August and December are often overlooked as prime times for marketing, but they offer unique opportunities to reach decision-makers with less competition from other businesses.
    2. Decision-Makers Are More Accessible: With many gatekeepers on holiday during these months, it can be easier to connect directly with decision-makers, increasing your chances of securing meetings and new clients.
    3. Year-End and Year-Long Offers Can Drive Sales: December, in particular, is a great time to launch year-long programs or special offers. People are often planning for the year ahead and may be more willing to commit to your services.
    4. Don’t Let the End-of-Year Mentality Slow You Down: Many businesses wind down their marketing efforts at the end of the year, but this is the perfect time to push forward and gain a competitive edge.
    5. Test and Learn: Helen encourages businesses to experiment with marketing in August and December to see the potential for themselves. Consistent effort during these months can lead to significant growth.


    Call to Action: If you found value in this episode, make sure to subscribe, and share it with fellow business owners or managers who might benefit from these tips. Try implementing one of Helen's techniques today and see how it impacts your mindset and productivity. To find out more go to www.exceptionalthinking.co.uk. To book an appointment to talk about lead generation, go to www.exceptionalthinking.co.uk/contact

    Hosted on Acast. See acast.com/privacy for more information.

    Más Menos
    7 m
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