In this powerful episode of the LeadCulture Podcast, Jenni Catron sits down with executive business coach and former product designer Katie Richardson to unpack the intersection of leadership, identity, and faith. Katie shares her journey from designing award-winning products to building a multimillion-dollar international business—all while raising four children—and how she learned to lead without sacrificing what matters most.

Together, Jenni and Katie explore:

• Why your identity—not your hustle—sets the ceiling for your impact.
• How to navigate seasons where personal values and professional ambitions seem in conflict.
• The unexpected lessons Katie learned building and exiting her company, and how they shape the coaching she does with high-performing executives today.
• A peek into her VITAL framework for leaders who want to grow thriving businesses without losing themselves or their relationships in the process.

If you’ve ever wondered how to build a successful career or business without burning out—or how to align your leadership with your deepest values—this conversation will inspire and equip you.

You can learn more about Katie here.

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In this episode of the Lead Culture Podcast, Jenni Catron is joined by Dr. Barry Jones and Camille Holland from Irving Bible Church to explore the “Commit” phase of the Lead Culture Framework—a crucial stage in sustaining organizational culture.

Culture isn’t something you build once and forget. Momentum naturally fades, values get fuzzy, and behaviors can slip if leaders don’t actively protect and reinforce the culture they’ve worked so hard to create. Barry and Camille share how they’ve navigated this challenge over the past two years, keeping their team aligned, engaged, and thriving—even through transitions and the occasional staff departure.

Listeners will hear real stories of:

• How Irving Bible Church identified early warning signs of cultural drift.
• Practical strategies for rebuilding trust and maintaining relational connectivity across a team.
• How cultural convictions—values tailored to the organization—are reinforced through intentional rhythms, surveys, and even playful recognition like staff “trophies.”
• The importance of culture champions in sustaining progress and keeping conversations alive at every level of leadership.
• Lessons learned from maintaining momentum after the initial excitement of culture work fades.

Whether you’re a senior leader, middle manager, or emerging culture champion, this episode offers actionable insights and encouragement for keeping your team’s culture alive, relevant, and aligned with your mission.

We need your help to get the LeadCulture podcasts in front of more leaders! There are three simple things you can do that truly help us:

1. Review us on Apple podcasts
2. Subscribe - we’re available wherever you listen to podcasts.
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Every leader has the power to shape culture—but too often, it’s left to chance, leaving teams disengaged and underperforming. In this episode, Jenni Catron dives into the equip phase of the LeadCulture Framework, showing how leaders at every level can take ownership of culture, equip their teams, and turn values and vision into action.

Jenni shares practical strategies for developing your people managers, building culture playbooks, and onboarding your existing team to ensure your culture isn’t just defined—it’s lived every day. She emphasizes that great leadership is the single biggest factor in team engagement, referencing research from Gallup and Harvard Business Review to highlight how managers shape employee experience and long-term growth.

Why You Should Listen:

• Understand why culture often fails despite good intentions—and what leaders can do to fix it.
• Learn practical ways to equip your leaders with the tools, skills, and confidence they need.
• Discover actionable steps you can implement immediately to strengthen your team’s alignment and engagement.
• Hear stories and examples from organizations successfully operationalizing their culture.

Major Takeaways:

1. Leaders Make or Break Culture – The engagement of your team is heavily influenced by direct managers.
2. Equipping is Key – Leadership development isn’t optional; it ensures vision and values translate into daily behaviors.
3. Simple, Consistent Actions Work – Start with small, repeatable steps to develop leaders, coach your managers, and reinforce culture.
4. Onboarding Matters – Existing and new employees need clear guidance to embody the culture you define.
5. Playbooks Are Your Sideline Guide – Use tools, visuals, and systems to make culture actionable and memorable.
6. Leadership Philosophy is Foundational – Managers must see leadership as sacred work, focused first on developing people.

LeadCulture Framework & Culture Matters Book – Jenni’s roadmap for operationalizing culture

LeadCulture Network – Community, training, and tools for culture champions.

We need your help to get the LeadCulture podcasts in front of more leaders! There are three simple things you can do that truly help us:

1. Review us on Apple podcasts
2. Subscribe - we’re available wherever you listen to podcasts.
3. Share - let your friends know about the podcast by sharing your favorite episode on social media!