Lazo Blagojevic - Alpha Aura Turning Sweat into a Smart Business Idea

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In this episode of From Noise to Sound, host Dimitrios Marinos talks with Lazo Blagojevic, co-founder of Alpha Aura, about an innovative product born from a simple but universal problem: poor hygiene in gyms. The discussion is part of “Entrepreneurship December,” highlighting ventures that make an impact beyond the tech and AI world.

Lazo explains how the idea came from his personal gym experience, where using a single towel for different surfaces felt unhygienic, especially since gym machines can contain up to 300 times more bacteria than a toilet seat. Together with his co-founder Tina, he designed a microfiber towel with color-coded zones, allowing users to intuitively separate which side to use for the face, body, or equipment. The material is light, quick-drying, sustainable, and saves space compared to traditional cotton towels.

The product’s name, Alpha Aura, symbolizes strength and positive energy, echoing the modern gym lifestyle where fitness represents health, discipline, and community. Beyond function, Alpha Aura also carries a social mission: each personalized towel embroidered with a customer’s name or handle is crafted in collaboration with a Swiss foundation employing people with disabilities, combining entrepreneurship with social impact.

Dimitrios and Lazo emphasize that even small products can drive meaningful change by merging hygiene, ecology, and inclusivity. They also discuss future plans to expand Alpha Aura’s concept to other fitness accessories such as yoga mats or gym bags, maintaining the same core values.

The towels are available online at www.alpha-aura.ch in three color combinations and through select retail partners. The episode closes with the message that innovation doesn’t always require advanced technology; sometimes, true creativity lies in rethinking everyday objects to solve real problems and improve people’s lives, one simple towel at a time.

How do today’s leaders cut through the noise and shape the future?

In each episode of From Noise to Sound, host Dr. Dimitrios Marinos, from the Department of Marketing and Communication at HSLU, dives deep with CEOs, Board Members, and industry innovators to uncover the forces reshaping our world. Through insightful conversations, he explores topics like digital transformation, consumer behavior, and sustainability, revealing strategies and innovations that are driving real change.

Gain actionable insights and fresh perspectives on navigating a complex business landscape. Tune in each month to sharpen your view on leadership, tech-driven success, and what’s next in marketing and beyond.

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