In this episode of The Law Firm Accelerator, Viktoria Altman sits down with Kevin Drummond, a former law enforcement officer turned attorney, who runs Blue Line Law Firm. Kevin shares his unique journey from working as a criminal defense lawyer to focusing on estate planning and probate. He opens up about how his background in law enforcement shaped his legal approach, especially when handling tricky estate cases. Kevin talks about the flexibility that estate planning offers compared to criminal law and the personal experiences that led him to transition into this field.

One of the key insights Kevin shares is how his experience with criminal cases, especially understanding people's intent and behaviors, gives him an edge in probate cases, which can sometimes feel like a "who-done-it" mystery. He also emphasizes the importance of being prepared for trials and how not being afraid of the courtroom gives him a unique competitive advantage.

Kevin touches on the challenges of managing a law firm and how crucial it is to maintain good client relationships and set clear expectations. He’s big on documentation and believes in having honest conversations with clients to help them understand the legal process. This episode is full of practical advice for attorneys navigating their legal paths.

For more legal marketing strategies, follow Law Firm Accelerator on iTunes or Spotify!

In this episode of the Law Firm Accelerator Summit, host Viktoria Altman chats with attorney Rayeed Wendt Ibtesam, who shares his journey from starting his law firm at a young age to building a successful practice in Minneapolis, Minnesota. Rayeed offers a behind-the-scenes look at the challenges of running a law firm, from finding ideal clients to refining processes that ensure effective service. He highlights the importance of creating an ideal client profile, explaining how this strategy has helped his team target clients who truly need their expertise in family and employment law.

One of the key insights Rayeed shares is the value of networking and maintaining strong B2B relationships for steady client referrals. He discusses the role of lead generation and his structured approach to handling leads—quick follow-ups, multiple touchpoints, and personal communication to build trust and engagement. Rayeed also dives into digital marketing, weighing the pros and cons of Google Ads for law firms, and shares his thoughts on adapting to change and taking calculated risks. With tips for new attorneys and practical advice on firm management, this episode is packed with insights for anyone looking to grow a legal practice.

For more legal marketing strategies, follow Law Firm Accelerator on iTunes or Spotify!

In this episode of Law Firm Accelerator, Viktoria Altman chats with Givelle Lamano, a passionate criminal defense attorney from California, who’s built a successful practice with a unique focus on compassion, autonomy, and efficiency. Givelle opens up about her journey, sharing how grit and resilience helped her overcome early career challenges, including long hours and unpaid work, to gain courtroom experience. Now, her firm operates on a four-day workweek, empowering her team with flexibility while still delivering an impressive 98% success rate.

Givelle dives into her marketing approach, highlighting the power of word-of-mouth referrals and her unique take on using newsletters to stay top-of-mind with her network. Rather than opting for large agencies, she prefers boutique service providers that align with her firm’s personalized approach. Givelle’s advice? Measure everything. "If it can’t be measured, it can’t be improved," she says, reflecting her data-driven approach to both law and business. As she discusses balancing professional goals with personal well-being, Givelle’s commitment to being present and gentle with herself takes center stage. This episode is packed with insights on building a thriving, heart-centered law firm without losing sight of what truly matters.

Watch the episode now!

For more great legal marketing tips, follow Law Firm Accelerator on iTunes or Spotify!