Laurent Peacock on Bespoke Furniture Design Craftsmanship and Finding a Creative Identity

In this episode of Yours for the Making Robin Johnson speaks with South London furniture designer Laurent Peacock about his route from industrial design into bespoke furniture making. Laurent explains why mass production left him cold and how working directly with wood gave him clarity and purpose. He talks openly about earning the Guild Mark and the validation it brought both personally and professionally.

The conversation explores the tension between form and function in contemporary furniture design, the pressure to build a recognisable style, and the reality of making work that must last as well as look right. Laurent also shares his discomfort with self promotion, his approach to exhibitions, and why tactility and physical interaction sit at the centre of his work. This episode offers a clear and honest view of what it takes to build a sustainable practice in high quality furniture making.

Key Topics Covered

1. Moving from industrial design to furniture making
2. The role of wood as a tactile and approachable material
3. Achieving the Guild Mark and what it represents
4. Validation skill and confidence in craft
5. Building a network within the woodworking community
6. The gap between functional furniture and art furniture
7. Balancing form function and longevity
8. The challenge of storytelling in furniture design
9. Exhibitions galleries and visibility
10. Promoting work without compromising values
11. Developing a recognisable creative identity
12. Tactility interaction and physical engagement with furniture

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Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson — founder of Johnson Bespoke and BBC presenter on The Travelling Auctioneers, The Restorers, Woodland Workshop — this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love.

Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms.

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Key Moments:

00:00 Introduction to Laurent Peacock and his background

00:34 Early fascination with making and design

02:20 Industrial design and dissatisfaction with mass production

03:31 Discovering furniture making and working with wood

05:10 Submitting work for the Guild Mark

06:45 Validation confidence and opening...