Laura Patterson's Guide to Sustainable Growth

In this episode of "5 Minute Advice for Authors," Laura Patterson, author of "Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth," Laura shares her insights on fostering sustainable, profitable growth through customer-centric strategies.She emphasizes that growth requires intent, a deliberate process, and a deep focus on customer-centricity. Laura’s advice for aspiring authors is about the importance of writing about something that resonates with their intended audience. She discusses the need to understand the audience's challenges and how to address them in ways that are informative, timely, and whenever possible, entertaining. Laura then recounts Twin Flames Studios’ support in finding the perfect voice to bring her book to life.

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