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In this episode, we break down why Microsoft’s Copilot still feels a step behind tools like ChatGPT and Google’s Gemini. From slower reasoning to clunkier responses and a lack of creative flexibility, Copilot just hasn’t caught up to the smooth, intuitive experience business owners get with the other major AI platforms.

We share real examples of where Copilot struggles, why it still has potential inside the Microsoft ecosystem, and how ChatGPT and Gemini continue to dominate when it comes to accuracy, workflow creation, marketing support, and overall user experience.

If you’re using AI to grow your business, this episode will help you figure out which tools actually make your life easier — and which ones might just slow you down.

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Your next customer is already searching—will they see your best side or a half-empty card with missing hours and zero photos? We’re pulling back the curtain on Google Business Profile and showing how to turn that free listing into a steady flow of local leads.

First, we explain what a Google Business Profile actually is and why most businesses already have one, claimed or not. Then we walk step by step through claiming or creating your listing, choosing the right categories, writing a search-friendly description, and adding high-impact photos and videos. We share practical examples for restaurants and service businesses, highlight the map pack advantage for “near me” searches, and unpack verification options like postcard, phone, and email so you can get fully approved fast.

From there, we dive into the details that move rankings: NAP consistency across your website, Facebook, Instagram, Yelp, and directories; how tiny address variations can split your authority; and why regular posts act like a mini blog that keeps your listing fresh. We cover a complete review strategy—when to ask, what to say, and how to respond to both praise and complaints—to build trust and signal activity to Google. You’ll also learn a crucial safeguard many owners miss: anyone can suggest edits to your listing. We show how to monitor and lock down your details so a competitor can’t mark you “closed” or change your hours without you knowing.

By the end, you’ll have a simple maintenance cadence—claim it, fill it out, post updates, get reviews—that protects your brand and boosts local SEO. If this helped, subscribe, share it with a fellow owner, and leave a quick review so more entrepreneurs can find us. Ready to optimize your Google Business Profile and win more local searches?

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The name you choose today can either open doors with a single mention or trap you in years of explanation. We break down a no-nonsense process for picking a business name that’s clear, memorable, and scalable—without burning budget on avoidable confusion.

We start with the first impression test: if you feel the need to apologize for your name, spell it out, or explain a clever twist every time, it’s working against you. From there, we compare straightforward, human-friendly names with stylized spellings that demand constant explanation, using the MVMT example to show how search behavior, mis-typed queries, and brand education can drain ad dollars. You’ll hear why shorter is usually better, how to balance uniqueness with recognition, and why avoiding hyphens, numbers, and ambiguous homophones pays off across podcasts, networking, and word of mouth.

Then we get practical. We share a step-by-step workflow for brainstorming with AI—feeding it audience, benefits, tone, and constraints—to generate strong candidates fast. You’ll learn two simple validation tests using separate groups: the read-aloud test to catch pronunciation snags, and the say-and-spell test to surface future search and traffic leaks. We also walk through checking domains and social handles in one sweep so you don’t end up with a .com that doesn’t match your core profiles. Finally, we dig into long-term strategy: why overly narrow names box you in, how rebrands with domain changes can crater organic traffic for months, and what to consider if you’re using a personal last name.

If you’re launching a new brand or rethinking a current one, this conversation gives you a clear checklist to find a durable name that supports growth, improves discoverability, and keeps your marketing dollars working harder. Subscribe, share this with a founder who’s naming right now, and tell us your favorite naming tip or horror story in a review—your feedback helps more builders find the show.

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