Last Week in Digital : Adobe Digital Economy Index, Amazon S3 Object Lambda, Salesforce AI Powered Marketing ,Nike’s $ 1 Bn

Keep up with the key updates as they happened last week in digital from Adobe, Salesforce Einstein , Amazon Web Services and Appsflyer

Amazon S3 Object Lambda - A new capability to manage your data across multiple applications where S3 is the source

Adobe Digital Economy Index - Adobe's latest report about customer spends since the pandemic lockdown began in March 2020 and detailed pathway for eCommerce to become at $1 Tn industry by 2022.

The New Era in Experience Report : A new research report by Adobe & London school of business categorizes business by Thrivers, Hiders & Survivors, with details on how Thrivers achieve more success from their digital investments, compared to others.

Salesforce AI Powered Marketing : Salesforce also announced 2 new capabilities to their Account Based Marketing capabilities within Salesforce Digital 360. The first one, Einstein Key Account Identification uses Artificial Intelligence to surface accounts with highest likelihoods to purchase and provides strong recommendations to market & sell to these accounts. Next up, Accounts as Campaign Members enables Account Based Marketing campaigns personalized for every buyer within top-tier accounts. Best to check out the link in description for more details and demos.

Nike Quarterly Digital Earnings - Nike announced generated more than $1 Bn in digital revenue across their businesses in North America