In this week's episode, you get to hear from one of my favorite people in our industry, Miss Jazzy!!! Today she shares her story of following her dreams to go into the beauty industry, how she transitioned from managing a franchise studio to going out on her own, what advice she would give you if you're wanting to do the same, how to keep moving forward when things get hard, and more!

Her successful transition into going solo is a real life example of what can happen when you go all in, work hard, invest in your education and growth, and keep believing in yourself no matter what.

It brings up this question: What can happen for you if you had 6 months of self-discipline and sticking to your goals no matter what? A lot can happen with just one decision!

Here is where you can find Jazzy online:

Instagram: www.instagram.com/jazzysglambar_

TikTok: https://www.tiktok.com/@jazzysglambar_

Are you ready to grow and thrive in your lash/beauty business this year? Join us online on May 18th and 19th for Lash Biz Babes Conference! 2-days of speakers, huge giveaways, online networking, and more! You will learn on topics like clientele building, content creation, using AI as a personal assistant, website building, SEO (how to get found in searches), self-development, overcoming burnout, bookkeeping, and way more!

GET $50 OFF YOUR TICKET WITH CODE 'LBB' - Only for my listeners, because you're the best! *Code only valid for pay in full option*

Get your ticket here: https://www.lashbizbabesconference.com/

Let's be friends on IG! www.instagram.com/xoericaschramm

Social Media Management: www.beautycorpro.com

For our first official episode of 2024, I interviewed Kayla Hertz from KK Artistry and Educated Artistry Podcast. Kayla has been a lash artist since 2015, and her goal is to help others build a thriving beauty business on their own terms. You have probably seen one of her videos on TikTok before as she shares her guidance, perspectives, and insights there that have been shaking up the way the lash industry looks at marketing online. If you are wanting to build your lash or beauty clientele, get better with creating content, or you're looking to find tangible ways to tap into your creativity in life and business this year, then this is the episode for you!

Find Kayla Online:

Website: www.kkartistry.com

www.educatedartistry.com

https://www.instagram.com/kkartistry_/

Let's be friends on IG! Find Erica here: www.instagram.com/xoericaschramm

Be My Lashentine Mix and Mingle event in Vancouver, WA on February 18th, 2024! Kayla is giving you 15% off your ticket with code: ERICA

https://www.eventbrite.com/e/be-my-lashentine-tickets-773976142477?aff=oddtdtcreator

Thank you to this week's sponsor of Lash Biz Babes, Piper Rose Select Skincare! As a master esthetician and lash artist myself, I was always on the lookout for high quality skincare products that are effective for my clients' skin while also safe to use with eyelash extensions. And that is exactly what this line is! Their eyelash extension safe eye serum roller bottle, Reviva Bright, is the perfect item to add as retail to your clients this year to keep your clients, their skin, their lashes, and their retention happy and healthy all at the same time! Use code 'eyes14' at checkout to get 14% off your order of eye serum rollers (you can sign up for wholesale too!) until Valentine's Day! And make sure to put that Erica sent you in the notes box :)

https://piperroseselect.com/

Join us in 2024 for the biggest online lash and beauty conference of the year! Learn the business, marketing, and mindset skills necessary for you to truly thrive as a solo lash artist/beauty business owner. You are meant for big things in your business and life - it's time to take action towards them! Get all the details for this 2-day virtual conference and grab your presale ticket for only $99 before prices go up in February!

⁠ https://sso.teachable.com/secure/1259281/checkout/5200607/lash-biz-babes-online-conference-2024

As we find ourselves at the end of another year, I find that some reflection on the lessons we've learned throughout it can be beneficial! It was a crazy year in my world both in good and hard ways, so I wanted to share a handful of the lessons that I learned in business and life with you to end out 2023. The older I get, the more I appreciate the time we have on this earth and the more desire I have to make the most of it. If that is you too, this is the episode for you.

I hope you have the best year in 2024 full of fun, happiness, fulfillment, success, resilience, dedication, and rest. Obsess over the things that make you happy, don't wait to take action on your dreams and goals, and truly live life to it's fullest. I'm always cheering you on! Happy New Year, my friend!

Let's be friends on IG! www.instagram.com/xoericaschramm

Join us in 2024 for the biggest online lash and beauty conference of the year! Learn the business, marketing, and mindset skills necessary for you to truly thrive as a solo lash artist/beauty business owner. You are meant for big things in your business and life - it's time to take action towards them! Get all the details for this 2-day virtual conference and grab your presale ticket for only $99 before prices go up in February!

https://sso.teachable.com/secure/1259281/checkout/5200607/lash-biz-babes-online-conference-2024

As a solo owner, you make A LOT of decisions about your lash, hair, nail, esthetics, or education business. This can be hard to do and even scary sometimes. Change and getting outside of your comfort zone is stretchy and uncomfortable. As someone who struggles to make big decisions myself, this episode is to give you a look into a big decision and pivot I made in my business a few months ago, what helped along the way, and insight into making big decisions for your own beauty business, too. Let’s be friends on IG! www.instagram.com/xoericaschramm Lash Biz Babes Online Conference 2024! A 2-day, all online conference for the solo beauty business owner who wants to step into her empowered era. Learn marketing, mindset, business strategy, and more from industry experts who have walked in your shoes before. Happening on May 18th + 19th, 2024. Watch from wherever. Win prizes. Meet new industry friends. We would love to *virtually* meet you there! https://sso.teachable.com/secure/1259281/checkout/5200607/lash-biz-babes-online-conference-2024

Paid ads…should you use them to grow your lash or beauty business? How do they even work? Should you boost posts? These are all questions I see asked constantly, so let’s talk about it!

This week I brought on paid ads pro Deirdre Andrews, owner of Define Marketing, to give you the scoop and answering all your questions about paid ads for solo beauty pros. There is so much more to it than most realize, and I learned so much from talking with Deirdre! She is a wealth of knowledge and you’re sure to learn something new today.

Here is where you can find Deirdre online:

Instagram: www.instagram.com/definemarketingblog

Website: www.definemarketing.ca

The Booked Blueprint for $27: Her 1-hour strategy class where she’ll take you behind the scenes of a real life paid ads campaign and show you how she and her client booked 42 new lash clients in just 12 weeks👏🏼 https://www.definemarketing.ca/masterclass/

Let’s be friends on Insta! Here’s where you can find your host, Erica: www.instagram.com/xoericaschramm

LASH BIZ BABES ONLINE CONFERENCE 2024: Our year 2 dates have been announced! May 18th + 19th, 2024. This 2-day virtual event is for solo beauty business owners who are ready to step into their empowered era🦋 You will be empowered with support to physically, mentally, emotionally, strategically, + financially thrive in the world of beauty business. This is the lowest that ticket prices will be and the ONLY link currently available to get a ticket. I’ll be closing this $99 presale link on December 31st at 11:59pm mountain time! Tickets won’t go back on sale until February and the prices will go up❤️‍🔥 I’d love to *virtually* meet you in May!

Learn more about the event and get your ticket for only $99 here: www.lashbizbabesconference.com