Land and Deliver - Ep 3 - Getting the message right doesn’t always make it memorable

You can spend months getting a message technically right and still find that it does not land, is not remembered, or change anything.

That is not a messaging problem. It is a connection problem.

In this episode of Land & Deliver, Louise Chandler and Darren Wingham explore why accuracy alone is not enough, how internal bias creeps in, and what actually makes messages memorable, particularly in explainer videos, training content, and internal communications.

More thinking, episode notes, and related conversations are at

landanddeliver.co.uk