Land Rover Defender's Sam Allen

Sam Allen is the Brand Director for Defender here in America, where he leads the strategic vision and execution of one of the world’s most iconic automotive brands. We talk about the Defender's heritage, its role in the American market and Sam's personal journey with the brand. Also… the Defender's design evolution, its community impact through initiatives like the Defender Service Awards, and the unique experiences offered by the Defender Experience Centers. Sam shares his insights into the Defender's appeal, its adventurous spirit, and future plans, including participation in the Dakar rally. Sam’s a good dude, with a real passion for Defenders and everything they touch. If you didn’t already want a Defender going into this episode, you will by the end of it. It’s Land Rover Defender’s Sam Allen. And it’s That Car Show.

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