Laird Veatch on NIL, Leadership, and the Future of College Athletics

In this episode of the Circuit of Success, host Brett Gilliland sits down with Mizzou Athletic Director Laird Veatch for a compelling conversation on leadership and the rapidly evolving landscape of college athletics. Set against the backdrop of the Mizzou–Illinois rivalry, the discussion blends lighthearted moments with powerful insights into the experiences that shaped Laird’s leadership philosophy.

Laird shares his journey from growing up with hardworking, self-made parents to playing football at Kansas State under legendary coach Bill Snyder, and ultimately building a career across some of the nation’s most respected athletic programs. He breaks down what it truly means to lead leaders, manage elite coaches, and balance accountability with empowerment in an era defined by NIL, the transfer portal, and heightened business demands.

The conversation also explores vision, culture, and staying focused amid constant public scrutiny. Laird explains how he sets long-term direction, tunes out social media noise, and re-energizes by reconnecting with student-athletes and competition. Whether you’re a business executive, coach, or aspiring leader, this episode delivers timeless lessons on servant leadership, clarity, and navigating change at the highest level.

Watch the Full Episode Here!