LTOs: Limited Time, Unlimited Potential

Who doesn’t love a good Limited Time Offer? From the McRib to the Pumpkin Spice Latte, LTOs have a way of sparking excitement, and in the foodservice world, they can do a whole lot more.

In this episode, Affinity Group host Mindy Kopacz sits down with Jim Binner of Lactalis Culinary and Alan Britz of Britz Food Group to dive into the hits and misses of some of the most memorable LTOs, from Arby’s Steak Bites to the Shamrock Shake, The Triple Dipper and more. They’ll talk about what made certain ideas soar (and others flop), and how brands can use LTOs as powerful tools to introduce new products, test fresh concepts, and build stronger partnerships between manufacturers and chain accounts. If you’ve ever wondered how an LTO goes from buzz to business impact or just love reminiscing about the best (and boldest) food fads, this episode is for you!