How to Live a Fantastic Life with Steve D’Annunzio

Introduction Dr. Allen Lycka welcomes a special guest, Steve D’Annunzio—a visionary author, entrepreneur, and thought leader dedicated to alleviating human suffering and elevating humanity. As the founder of Mission Driven Advisor and the Sole Purpose Institute, Steve empowers individuals and businesses to transcend limitations and achieve extraordinary success. He has collaborated with industry giants, leaving a lasting legacy of transformation.

The Journey to Spiritual Transformation Steve shares his personal journey, shaped by early struggles and a pivotal experience with his father’s near-death encounter. Witnessing his father’s spiritual awakening led Steve to explore Eastern philosophies, Hinduism, Buddhism, and Catholicism. He discovered a unifying thread in all religions: remembering God, choosing love, and creating value for others. Applying these principles in his sales career, he saw dramatic improvements in both business and personal relationships.

Bridging Business and Spirituality Dr. Lycka discusses the misconception that business and spirituality are separate. Steve explains that all human interactions occur within four platforms—business, politics, sports, and religion. While politics, religion, and sports often create win-lose scenarios, business has the potential for win-win exchanges through conscious capitalism. He highlights the difference between profit-driven businesses and purpose-driven businesses that prioritize stakeholders, fostering greater long-term success.

Conscious Capitalism vs. Crony Capitalism Referencing Good to Great by Jim Collins and Conscious Capitalism by John Mackey, Steve differentiates between crony capitalism—focused solely on profit—and conscious capitalism, which prioritizes the well-being of employees, customers, and communities. He emphasizes how companies practicing conscious capitalism achieve higher profits because they put people first. Jeff Bezos’ leadership approach at Amazon, using an empty chair to symbolize the customer’s presence, exemplifies this philosophy.

Aligning Purpose with Profession For those struggling to find meaning in their work, Steve advises focusing on the end user’s needs. He shares how shifting one’s mindset from "selling a product" to "protecting and serving clients" transforms relationships and trust. Trust, he asserts, is the currency of the 21st century, and building trust leads to long-term success.

Success as an Inner Game Steve challenges conventional wisdom that behavior alone determines success. Instead, he explains that beliefs drive behavior, which in turn drives results. Changing one’s beliefs is the key to lasting change. Without altering subconscious patterns, behavior modification remains temporary. This inner transformation is essential for achieving true success.

Understanding the Three Brains Steve introduces the concept of three brains: the reptilian brain (fight or flight), the mammalian brain (want and worry), and the executive brain (learning and love). Most people operate unconsciously in survival mode, reacting emotionally rather than logically. Harvard research identifies this as the "default mode network." Steve’s book Soul Purpose Meditations teaches techniques to override the reptilian response and cultivate a life rooted in love and purpose.

Social Media:

Instagram:

@missiondrivensteve

@missiondrivenadvisor

Twitter:

Steve D'Annunzio (@stevedannunzio) / Twitter

Facebook:

Mission Driven Advisor | Facebook

Steve D'Annunzio | Facebook

LinkedIn:

MDA - https://www.linkedin.com/company/mission-driven-advisor/

Steve D'Annunzio - www.linkedin.com/in/missiondrivenadvisor

Soul Purpose Institute - https://www.linkedin.com/company/soul-purpose-institute