Kristen Hoover Boutton Talks About Trademarks and Brand Protections that Every Business Should Have

This week, we are joined by Kristen Hoover Boutton, of-counsel to the firm and a Patent Attorney in McCarthy Lebit's Intellectual Property practice to discuss the importance of registering trademarks to protect the long-term value of a brand name, or other intellectual property.  In addition to sharing insight on what does and does not make a trademark registrable, Kristen explains the importance of conducting clearance searches BEFORE deciding on or launching a new brand, product, or service.  She's also got some tips and best practices for ensuring smooth transitions in the event a business decides to sell to or merge with another brand, and how those businesses can leverage the history of their brand to create value today. 

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COMING UP ON THE MORE REPORT, PODCAST EDITION: Ann-Marie Ahern is back once again with special guest host, Emily Shacklett of Fairport Wealth.  As we continue to grapple with the "Great Resignation," Ann-Marie and Emily will discuss recent trends related to employment separations at the senior executive level.