Krista Sande-Kerback on IBM's bet on intelligent automation

Krista Sande-Kerback is Senior Product Marketing Manager for IBM’s Automation portfolio, focused on Robotic Process Automation, or RPA. 

She leads IBM’s marketing efforts in support of IBM’s 2020 acquisition of Brazilian RPA provider WDG Automation and owns IBM’s RPA message globally.

We discuss:

1. What Robotic Process Automation is and the uses for it
2. How RPA can be used for social good
3. How to approach the challenge of growing awareness
4. The importance of having an understanding of new/innovative tech