Kraft Heinz Shake-Up, Meal Kit Growth, Crown Royal tears & guest Greg Mercer, Investigative Reporter & Author, The Lobster Trap: The Global Fight for A Seafood on the Brink

Season Six, Episode Two of The Food Professor Podcast, presented by Caddle, blends sharp industry commentary with a fascinating guest interview. Hosts Michael LeBlanc and Dr. Sylvain Charlebois kick off with a rapid-fire news roundup before diving deep into the global lobster story with award-winning journalist and author Greg Mercer.The news segment sets the tone with big changes in consumer packaged goods. Kraft Heinz’s decision to split operations sparks debate on the future of “bigger is better” corporate strategies, recalling the infamous ketchup wars and highlighting how local plants may be impacted. The hosts also explore the collapse of Yves, a once-beloved Canadian plant-based food brand, and the broader struggles facing Beyond Meat and other players in the competitive, margin-tight meat alternatives market. Meal kits return to the spotlight with fresh survey data showing usage doubling since pre-pandemic levels, despite consumer pushback over price and packaging waste. Other highlights include Canadian trade friction over canola biofuel, positive signals in Canada–India relations, and Doug Ford’s controversial Crown Royal protest following Diageo’s U.S. plant shift. Wrapping up, the hosts acknowledge leadership transitions at McDonald’s Canada and the Retail Council of Canada.The second half welcomes Greg Mercer, investigative reporter for The Globe and Mail and author of The Lobster Trap: The Global Fight for a Seafood on the Brink. Mercer shares his journey into journalism, the painstaking work of investigative reporting, and the inspirations behind his first book. He explains how lobster evolved from a “cockroach of the sea” to a global luxury product, and why the industry now sits at a dangerous crossroads. From the collapse of Rhode Island’s lobster fishery to escalating tensions between Indigenous and commercial fisheries in Nova Scotia, Mercer paints a vivid picture of an industry both lucrative and fragile. He examines the outsized role of China as a market driver, the looming threat of climate change, and the urgent need for ecological—not just economic—policy decisions to prevent history from repeating the cod fishery collapse of the 1990s. The Food Professor #podcast is presented by Caddle. About UsDr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre’s Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of ...