Summary

In this episode of the Koyoti Small Business Podcast, Thomas discusses the evolving landscape of social media and its implications for small businesses. He highlights the shift in user engagement, particularly among younger generations, who are moving towards more private online spaces. The conversation emphasizes the importance of building community and relationships in marketing, rather than relying solely on algorithms. Thomas encourages small business owners to focus on creating meaningful connections with their customers to foster loyalty and advocacy.

Takeaways

• If you're not paying for the product, you are the product.
• Social media platforms are mining our data for revenue.
• Younger generations are moving towards smaller, private online spaces.
• Engagement on social media is dropping significantly.
• People are tired of outrage and hard sell content.
• Building community is essential for small business marketing.
• You only need a few people who care to succeed.
• Start building community one relationship at a time.
• Focus on creating meaningful connections with customers.
• Small business wins through people, not algorithms.

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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Summary

In this engaging conversation, Kathy Barthel shares her journey as a video coach and the significance of authenticity in video content. She discusses the evolution of her brand, the B.R.A.T brand, which empowers women to embrace their uniqueness. Kathy provides insights into overcoming camera anxiety, the importance of preparation, and common mistakes in video production. She emphasizes the need for business owners to connect with their passion and deliver value through their content. The discussion also touches on the future of video in business and offers encouragement for aspiring podcasters.

Want to learn more? Reach Kathy here:
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Check out Becoming A B.R.A.T podcast: Click here

Takeaways

• Kathy Barthel emphasizes the importance of authenticity in video content.
• The B.R.A.T brand encourages women to own their uniqueness and stand out.
• Video is a powerful medium for connection and storytelling.
• Preparation is key to overcoming camera anxiety.
• Kathy's coaching process includes evaluating clients' comfort on camera.
• Common mistakes include being overly stiff and not engaging with the audience.
• Building confidence on camera takes practice and self-awareness.
• The landscape of video content is evolving with technology and audience expectations.
• Kathy's coaching focuses on short, impactful videos for business owners.
• Aspiring podcasters should embrace the journey and learn from the experience.

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Summary

In this episode, the hosts discuss the competitive landscape between Wendy's and Burger King, exploring their marketing strategies, social media presence, and community engagement. They highlight how Wendy's has successfully carved out a unique voice and brand identity, while Burger King struggles to find its footing. The conversation emphasizes the importance of building brand loyalty through genuine connections with consumers and offers valuable lessons for small businesses on how to effectively engage with their communities.

Takeaways

• Wendy's and Burger King are in a competitive fast food landscape.
• Wendy's has a higher revenue per location than Burger King.
• Burger King was an early adopter of social media marketing.
• Wendy's engages with its audience through humor and community.
• Building brand loyalty requires genuine connections with consumers.
• Small businesses can thrive by finding their unique voice.
• Social media has democratized brand reach and engagement.
• Understanding consumer behavior is key to effective marketing.
• Brands should treat customers as community members, not just consumers.
• Showing up for the community fosters long-term loyalty.

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!