KnowledgeTalks 50 | PR In Digital Age | FT Anna Tran | Abhishek Sengupta Audio Blogs

Topic – “PR in Digital Age”Guest’s Introduction Anna Tran is based in Japan. She is a strategic PR consultant and the driving force behind Level Up With Anna. Anna has helped entrepreneurs, experts, and brands share their stories with authenticity and impact. She’s secured features for her clients in Forbes, Entrepreneur, top podcasts, TV segments, and niche industry publications, all while championing a no-fluff, values-driven approach. Anna believes PR isn’t just about chasing headlines—it’s about crafting a bigger narrative that aligns with who you are and what you stand for. Beyond building media strategies, she enjoys discovering new coffee spots, staying active, and creating meaningful connections, all while helping brands elevate their message and make a lastingimpact. Discussion Points 1. Evolution of PR in the Digital AgeWhat to expect : How public relations has transformed from traditional media releases and press conferences to digital-firststrategies. Highlight the role of social media, online publications, and influencer collaborations in shaping brand narratives today.2. Role of Social Media in Modern PRWhat to expect : How platforms like LinkedIn, Twitter, Instagram, and TikTok are not just marketing channels but powerful PR tools for businesses to manage their image, engage audiences, and handle crises in real-time.3. PR Automation Tools and PlatformsWhat to expect : Dive into tools that streamline PR efforts, such as media monitoring platforms (e.g., Meltwater, Cision), automated press release distribution tools, and AI-driven analytics to measure campaign effectiveness.4. Influencer and Thought Leadership StrategiesWhat to expect : Discuss leveraging influencers, industry experts, and brand ambassadors as modern PR channels. Include tips on identifying the right voices and creating authentic collaborations that resonate with audiences.5. Crisis Management and Reputation MonitoringWhat to expect : Cover the importance of real-time monitoring of brand mentions, sentiment analysis, and tools that helpbusinesses respond proactively to negative publicity or misinformation.6. Data-Driven PR CampaignsWhat to expect : Highlight how analytics tools help track media coverage, audience engagement, and ROI. Discuss how data informs strategy, helps refine messaging, and identifies opportunities for better storytelling.7. Integrating PR with Marketing and BrandingWhat to expect : Explore the convergence of PR, marketing, and branding in the modern business landscape. Discuss strategiesfor a cohesive message across campaigns, social media, and traditional PR channels to strengthen brand identity. 8. Closing remarks …Closing remarks by Anna .. ! Connect with Anna Tran https://www.instagram.com/levelupwithannahttps://www.linkedin.com/in/annatran33 https://levelupwithanna.com/ [e-mail] #KnowledgeTalks #PR #Digitalmedia #abhisheksengupta #abhisheksenguptaaudioblogs Media Credit : Pic Courtesy - UnSplash Video Courtesy - Mixxit Background Music - Upbeat Pic & videos : invideo.io & Istock Disclaimer : 1. This episode is made for information and knowledge gain. All necessary checks with relevant persons and authorities should be done before taking any actions. Maker of the episode/ company / its employees / its partners / its directors /founders/ co-founders / participant in episode will not be responsible for any incident related to this. 2. Images & videos used in this are for representation and educational purpose only under fair use provision of copyright. These are not used for any other objective. CopyrightDisclaimer under Section 107 of the copyright act 1976, allowance is made for fair use for purposes such as criticism, comment, news reporting, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favour of fair use.