Know Your Niche

This week, we're talking about knowing your niche — and why it's important for EVERYONE. Being able to clearly articulate what you do, who you do it for, and why you're different is one of the most overlooked tools, especially in any service business.

We break down the four questions worth having a real answer to, talk about what happens when you create ambiguity, and get into why your communication style and values are just as much a part of your niche as the population you serve.

We also call out the specific breed of fitness influencer, and discover Weezy's favorite flavor of protein soda. Really.