Knix CEO Joanna Griffiths

There's a revolution happening in the women's underwear industry – one that's focused on comfort, function, and what women actually want. Canadian brand Knix is one of the companies leading that movement. Here's how CEO Joanna Griffiths built a successful brand – and a huge online community – by challenging stigmas about women's bodies.

Hosted on Acast. See acast.com/privacy for more information.