Kiss My Aesthetic Podcast Podcast Por Michelle Wintersteen arte de portada

Kiss My Aesthetic Podcast

Kiss My Aesthetic Podcast

De: Michelle Wintersteen
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The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs. The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss. Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.MKW Creative Co Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • 227. Branding File Management Made Simple

    227. Branding File Management Made Simple
    Aug 12 2025
    Ever feel like your branding assets are scattered everywhere and you’re one missing file away from chaos? Let Michelle show you how to keep your digital pantry stocked and your creative kitchen ready for action. Discover the difference between storing assets on Canva vs. Google Drive and get practical tips for organizing your logos, colors, fonts, and more without losing your brand consistency. Whether you’re one of our branding clients or just getting your brand off the ground, this 101 on file handoff, smart storage, and designer-approved digital hygiene is the recipe you need to keep your files organized. ------------------------ In today's episode, we cover the following: The different folders you can expect with a MKW Creative Co. branding projectGoogle Drive: the bunker of branding assetsCanva: your branding kitchenDifferences between file typesWorking between Google Drive and CanvaSetting up your Canva brand kitPracticing good Canva hygieneMaintaining brand consistency across platformsDatabases and archiving ---------------------- RESOURCES: Partner with MKW Creative Co. on your rebrand!Episode 175: Offboarding Checklist for Brand DesignersEpisode 154: Streamline Your Design Process with Canva with Juls Christie-Clark ----------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook GroupInstagramTik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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    19 m
  • 226. Balancing Creativity and Business with Amanda Moul

    226. Balancing Creativity and Business with Amanda Moul
    Aug 5 2025
    Learn what creative professionals really need to succeed. Amanda Moul, VP of Account Management at The Shipyard, joins Michelle to talk about the intersection of creativity, business, and leadership. From transitioning from a design background into account management to leading big-name campaigns, Amanda shares her insights on balancing hard and soft skills, building a personal brand, and thriving in a fast-changing industry. They discuss everything from generational shifts in work ethic to how AI is reshaping advertising. If you want to level up both your creativity and your career strategy, this episode is packed with lessons. Amanda helps brands find their voice, navigate challenges, and bring big ideas to life—on time, on budget, and with purpose. She's passionate about translating business objectives into actionable strategy, fostering collaborative team environments, and ensuring creative work stays connected to real audience insight. Her leadership style is rooted in transparency, trust, and a deep belief that the best work happens when teams feel supported, empowered, and aligned. Her current role at The Shipyard empowers her to be part of the full process, leading talented and passionate teams to transform research and insights into strategic, impactful advertising programs and business solutions for reputable clients across various sectors, including government, non-profit, sustainability, energy, tourism, entertainment, and education. ------------------------ In today's episode, we cover the following: Amanda’s career shift from design to account management.The importance of balancing creativity with business strategy.Soft skills and leadership in agency life.Generational differences in work ethic and personal branding.The role of internships, portfolios, and LinkedIn in job hunting.Taste vs. technical skills—how to stand out as a creative.Agency vs. freelance work: finding your career fit.AI in advertising—risks, ethics, and opportunities.Public speaking and communication as underrated career skills.The future of advertising and adapting to changing platforms. ---------------------- RESOURCES: Episode 128: Meet the Team: Online Business Manager Cody Garner-Howe ----------------------- GUEST INFO: To work with Amanda, follow the Shipyard on Instagram @TheShipyard and visit their website, TheShipyard.com ----------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook GroupInstagramTik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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    43 m
  • 225. Avoid Creative Burnout with Meg Wagler

    225. Avoid Creative Burnout with Meg Wagler
    Jul 29 2025
    How can you find the magic when you unplug? Illustrator and muralist Meg Wagler joins Michelle to talk about cultivating creativity, balancing digital and analog mediums, and finding inspiration in unexpected places. They discuss the power of curiosity, the value of having non-monetized hobbies, and how Meg’s artist residency in Finland reshaped her approach to rest and creativity. From building an “inspiration bin” to exploring dreamscapes, Meg shares how artists can avoid burnout while creating meaningful, vibrant work. This episode is a deep dive into the intersection of art, life, and the power of slowing down. Meg Wagler is a visual story teller, illustrator, and creative speaker based in the midwest and known internationally for her vibrant art, thoughtful concepts and dynamic energy. After a career start in graphic design and art direction, Meg left the agency world in 2019 to practice art & illustration. She's worked with brands and organizations around the country painting murals, illustrating campaigns, and building experiences. She recently founded Overlay, Inc., a non profit arts organization hosting a mural and music festival in the midwest. She's got 2 kids, 2 dogs, 5 chickens and 1 very patient partner. ------------------------ In today's episode, we cover the following: Meg's journey from graphic design to illustrationDefining your artistic styleInterplay between digital and physical mediumsCreating your inspiration bin for fresh ideasDiversifying your artistic tasteLessons from her Finland artist residencyWhat we're capable of when we're at easeExploring dreamscapes and immersive art conceptsReintegrating into daily life after creative sabbaticalsAdvice for staying curious and avoiding burnout ---------------------- RESOURCES: Blog: 2025 Design Trend Predictions ----------------------- GUEST INFO: To learn more about Meg and her creative practice, follow her Instagram @MegWagler_Illustration, on Facebook @MegWaglerIllustration and visit her website, MegWagler.co/ ----------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook GroupInstagramTik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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    48 m
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