Kiss My Aesthetic Podcast Podcast Por Michelle Wintersteen arte de portada

Kiss My Aesthetic Podcast

Kiss My Aesthetic Podcast

De: Michelle Wintersteen
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The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs. The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss. Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.MKW Creative Co Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • 234. Succession Planning and Branding with Lauren Goldstein

    234. Succession Planning and Branding with Lauren Goldstein
    Sep 30 2025
    Are you building a business… or just your own very stressful job? Lauren Goldstein (aka the Biz Doctor) joins Michelle to discuss what makes a business “legacy” versus “lifestyle,” and why your self-worth shouldn’t be tied to your revenue report. From setting boundaries that actually stick, to leveling up in the age of AI, this conversation is a crash course for leaders, freelancers, and anyone determined not to reply to Slack messages from bed. Get the real secrets to finding freedom inside and outside of work. Lauren Goldstein is who 7- and 8-figure business owners call when they’re stuck in the weeds of success and need their business to truly run without them. An award-winning business consultant and advisor, she is the founder of Golden Key Partnership, a boutique business consulting firm where for over a decade she has fixed broken team dynamics, untangled operational chaos, and helped leaders reclaim their time and sanity. Nicknamed The Biz Doctor®, Lauren diagnoses what is actually holding the business back and builds custom strategies that create clarity, capacity, and a culture that scales. Her work has helped some of the most respected small business owners build companies they actually enjoy running again, and through her top 5% globally ranked podcast, The Biz Doctor®, she shares those same unfiltered insights and tactics with business owners ready to lead smarter and work less. ------------------------ In today's episode, we cover the following: Legacy and succession planningLegacy business vs. lifestyle businessPersonal brand vs. professional brandIdentity, purpose, and burnoutProductivity, structure and the work-life balanceThe 48-72-hour ruleMental health in entrepreneurship and employmentSetting boundaries as an employee or freelancerAI's current role in businessFuture proofing your career with AI in the gameNavigating uncertainty and community support ---------------------- RESOURCES: Episode 136: How to Scale Your Business Sustainably with Lauren GoldsteinListen to Lauren's podcast: The Biz Doctor Podcast https://www.goldenkeypartnership.com/podcast/ ----------------------- Guest info: To learn more about Lauren and her consulting, follow her on Instagram @ItsLaurenGoldstein and LinkedIn @LaurenGoldstein and visit her website, GoldenKeyPartnership.com ----------------------- Boring packaging? Forgettable branding? Sticker Giant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMA25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook GroupInstagramTik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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    1 h y 2 m
  • 233. Why In-Person Client Meetings Matter

    233. Why In-Person Client Meetings Matter
    Sep 23 2025
    Curious how in-person client visits can transform your entire approach to branding? Discover the unexpected insights, pivotal aha moments, and all your top questions answered as Michelle shares why stepping into your clients’ world leads to truly unforgettable and impactful results. ------------------------ In today's episode, we cover the following: Benefits of meeting your clients in-personQuestion 1: Why bother going on-site?Question 2: Any aha moments that happened that wouldn't have online?Question 3: How does in-person energy shifts brand tone?Question 4: What's your go-to move when you walk into your client's space?Question 5: Have on-site visits changed our strategy?Question 6: How do you turn your field notes into brand assets or ideas?Question 7: How do you bill for client's on-site?Question 8: How to pitch the ROI for in-person visits ---------------------- RESOURCES: Episode 230: Client Case Study: The Galavant SocietyEpisode 229: Why Your Rebrand Deserves a Launch PartyEpisode 215: Client Case Study: FRG Real Estate (Part 2) ----------------------- Boring packaging? Forgettable branding? Sticker Giant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMAPODCAST25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook GroupInstagramTik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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    24 m
  • 232. Securing Corporate Clients with Anniedi Essien

    232. Securing Corporate Clients with Anniedi Essien
    Sep 16 2025
    Is playing by someone else’s rules keeping you small (and underpaid)? Business growth strategist Anniedi Essien joins Michelle to spill the bold truths on owning your expertise, pitching like a pro, and showing up as your most unapologetic self—sneakers, sparkle, and all. If you’re tired of underselling your brilliance and playing small, get ready to learn how to score those big corporate contracts, crush imposter syndrome, and bring your whole personality to the table. This one is a pep talk for everyone who’s ever wanted to land dream clients, set their own rules, and finally get paid what they’re worth. Anniedi Essien is a Chief Swagger Officer, Business Growth Strategist and Keynote Speaker who loves empowering busy professionals to lead more healthy, wealthy and fulfilling lives. She went from burnt out as a top corporate healthcare executive to fired up as an entrepreneur by taking charge of her own health, regaining the sparkle in her eyes, and launching her dream biz at Idem Spark. Anniedi created Swagger School® to advise C-Suite executives, entrepreneurs and women in leadership on how to elevate their impact, influence and income—without sacrificing wellness—so they can build multiple streams of wealth and joy by growing with more corporate clients. As a former corporate buyer, she is passionate about equipping independent consultants with the tools they need to capture a bigger piece of the revenue pie globally by elevating their positioning and playing more boldly in the B2B space with swagger. Anniedi has a BA in biomedical ethics from Brown University and an MBA in strategy from NYU Stern School of Business. ------------------------ In today's episode, we cover the following: Visionary branding and entrepreneurship insightsLead generation vs. demand generationStrategic partnering for limitless impactOvercoming imposter syndrome with authenticityWhat swagger is and finding your competitive advantageRedefining professionalismStaying aligned with yourself through design thinkingThe role of AI and your creative advantageMarketing to corporate buyers and scale upNetworking and the value of communityHitting your revenue with only a handful of clientsAdvice for entrepreneurs in September ---------------------- RESOURCES: Access Anniedi's FREE Ultimate Guide to Sealing More Corporate Deals to slay sales with corporate clientsEpisode 231: Styled to Lead: The Intersection of Aesthetic and AuthorityEpisode 201: Building a Global Brand with Shay BacaniEpisode 200: Our Teams' 2025 Bingoals RevealedEpisode 176: Client Case Study: Piano C Property Management ----------------------- Guest info: To learn more about Anniedi and her consulting, follow her on Instagram @AnniediEssien and Facebook @Anniedi.Essien and visit her website, IdemSparkLife.com ----------------------- Boring packaging? Forgettable branding? Sticker Giant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMA25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook GroupInstagramTik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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    46 m
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