King Creative Co., digital marketing trends, AI-driven search, trust signals

Host Jeremy C. Park interviews Bart Lewis, Founder and Head of Growth Marketing at King Creative Co., who highlights how he and his team help businesses grow by combining strategy, clear messaging, websites and SEO (Search Engine Optimization), and consistent marketing execution to drive specific business outcomes. During the interview, Bart emphasizes the importance of having a documented, measurable strategy with clear tools and tactics. He discusses recent trends in digital marketing, including AI-driven search and the growing importance of trust signals. Bart shares some success stories from clients like Ogden Pools and My Town Roofing, highlighting how clear strategies can lead to significant business growth. With Ogden Pools, for example, King Creative Co. was able to help them reposition and transition out of pool construction and flip that revenue into recurring monthly revenue built around weekly pool maintenance. Ogden Pools was able to make the shift ahead of schedule, and over the last 24 months their revenue has doubled. Bart talks about that process and some of the tactics, and then discusses the value of owned audiences and the need for businesses to focus on clarity in their messaging.

Visit https://kingcreative.co to learn more about King Creative Co.