Kim's Kimsmas: Holiday Glam, Mogul Moves, and the 10 Kimmandments of Business

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Kim Kardashian has spent the past few days doing what she does best turning holiday glamour and business ambition into one seamless storyline. TMZ and Parade report that she fronted a sultry Christmas photo shoot tied to her first ever Kimsmas TikTok Live special, a 45 minute holiday livestream packed with giveaways and SKIMS offers, where she posed alongside Kris Jenner, Snoop Dogg, Kathy Hilton and Love Island favorite Nicolas Vansteenberghe while cycling through curve hugging white looks that lit up Instagram and TikTok. Hola notes that the Kimsmas content was positioned squarely as a Kim centric holiday event, reinforcing her status as both host and product.

At the same time she has been in full mogul mode. MasterClass announced the launch of The New Rules of Business The Ten Kimmandments with Kim Kardashian, a new course in which she breaks down the strategy behind turning SKIMS into a multibillion dollar brand and lays out ten core rules for building modern empires, from using visibility as leverage to owning your narrative and converting failures into relaunch moments. Fortune and Time both highlight that SKIMS is now valued around five billion dollars and say the class doubles as a reputational pivot, aimed at cementing her as a serious operator after appearances like her Harvard Business School SKIMS case discussion.

To promote the class she also staged a brief but highly visible New York City art moment. Time Out New York reports that mirrored monoliths etched with her Kimmandments rose inside the World Trade Center Oculus for two days, each with QR codes unlocking sneak peek videos from the course, turning a commuter hub into a pop up business shrine and selfie magnet.

On the home front she stirred controversy and clicks with her holiday decorations. The National Desk reports that after flooding her hallway with rows of nearly identical snow flocked Christmas trees, critics on social media blasted the display as overconsumption, while fans defended the look as magical. Though there is no confirmed personal drama or relationship twist in the last few days, the through line in every verified headline is clear Kim is using the holidays to fuse spectacle, SKIMS sales and her evolving image as a billionaire teacher of the Kardashian way of business.

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