Kim Tran, Bag Designer and Founder of Practice

Kim Tran, a bag designer with experience at Crocs, Vera Bradley, Vince Camuto, Coach and others, has some fundamental issues with the fashion industry. She believes it has stopped focusing on quality design and no longer cares about what’s best for customers and employees. This realization inspired her to launch her own mission-driven bag brand, Practice. She calls the brand’s no frills design “a mix between Prada and Patagonia”, and people are starting to get excited. Her best-selling product, the large Karma backpack, features a practical, minimalist design, is made in limited small batches. Practice What You Love https://www.practicewhatyoulove.com