Kim K's SKKN Shutdown: Skims Soars, Saint's Insta Hack, and What's Next

Kim Kardashian BioSnap a weekly updated Biography.

This week Kim Kardashian made major business headlines as she officially announced the shutdown of SKKN by Kim, her skincare and makeup brand, after only three years. The news was confirmed by SKKN on its website and widely reported by entertainment outlets such as EntertainmentNow and IOL. The decision marks a significant shift in Kardashian’s business strategy as she consolidates her focus under her highly successful SKIMS brand, which is now valued at over $4 billion. In a statement, Kim expressed appreciation to fans and emphasized that SKKN’s ethos of innovation and self-care would live on but through new channels. The closure follows the March acquisition of both Kim’s and Coty’s stakes in SKKN by Skims, with Coty reporting a substantial loss on its earlier investment. SKKN’s premium-priced launches never reached the mainstream impact of SKIMS, and insiders suggest the beauty relaunch attempt in 2024, which included new cosmetics, failed to reverse the lackluster sales. Kim isn’t leaving the beauty space, however—industry watchers say she’s gearing up for a 2026 release of Skims Beauty, aiming to merge her fashion empire with new, more accessible beauty offerings.

In the immediate aftermath of SKKN’s shutdown, Kim pivoted attention back to SKIMS, launching the Milky Sheer intimates collection on August 27 with a series of daring Instagram posts modeling the new pieces—photos that quickly went viral and generated a buzz on social media. The line includes the Milky Sheer String Bikini, embroidered with playful words like “Curious” and “Temptation.” This product drop came just a day after SKIMS announced new releases in its Essentials line, reflecting a constant flow of fresh styles and colors designed to keep the brand in the spotlight.

Social media chatter around Kim spiked recently when fans noticed a curious post on her official Instagram. The post appeared to promote a YouTube Roblox gaming channel belonging to her nine-year-old son Saint. Without a caption but featuring the handle S4intking, which now boasts nearly 4000 subscribers, the post left followers speculating that Saint had “hacked” Kim’s Instagram for the promo. Comments ranged from urging him to give her phone back to jokes about tightening her passcode security. While the story drew plenty of laughs, it also thrust Kim’s parenting and family policies back into the news. According to PEOPLE and previous public posts, Kim granted Saint permission to launch a YouTube channel in September 2024 but required him to sign a detailed contract pledging to adhere to a strict set of parental guidelines. Kim later clarified that the contract was no joke and she would go to arbitration if necessary to enforce it.

Biographically, the most consequential news is the decisive winding down of SKKN, a rare setback in her recent business history considering the brand’s visibility and heavy promotion. With the SKIMS juggernaut and new ventures on the horizon, including the anticipated Skims Beauty launch, Kardashian seems set to reinforce her status as a dominant force in pop culture and commerce. For now, every move she makes, from savvy product launches to kids’ online antics, remains under an unrelenting media and public microscope.

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