Kim K's NikeSKIMS Disrupts Activewear: Empowering Women Athletes & Hinting at NBA Ambitions

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This past week, Kim Kardashian made headlines across fashion, business, and pop culture with the official debut of NikeSKIMS the landmark activewear collaboration between SKIMS and sportswear giant Nike. According to the Los Angeles Times, after months of delays due to production setbacks, the capsule dropped September 26, launching in the US across Nike and SKIMS flagship stores in New York and Los Angeles, as well as through each brand’s website. This highly anticipated drop offers 58 styles, ranging from form-fitting bras and leggings to accessories like gym bags and yoga mats. Nike has placed a major marketing push behind the launch, enlisting legendary athletes Serena Williams, ShaCarri Richardson, Jordan Chiles, and Chloe Kim alongside Kim herself for a campaign that’s already dominating social media and fashion circles. Shop-Eat-Surf-Outdoor reports the campaign blends performance technology with inclusivity, aiming to empower all women athletes, and has quickly become a talking point in the apparel world and among industry analysts.

Kim made a major public appearance on Complex News with Breeana Walker, where she discussed the NikeSKIMS debut, her vision to disrupt activewear and performance apparel, and her long-held ambition to expand SKIMS beyond shapewear. She emphasized representation and diversity for women in sports, and even hinted at her interest in becoming a team owner in the NBA or WNBA—a detail that underscores her evolving ambitions in both business and cultural influence. Notably, she teased an all-new NikeSKIMS sneaker, confirming ongoing speculation but revealing no imagery or details, which has only fueled anticipation across sneakerhead and fashion media.

On social media, NikeSKIMS trended throughout the week as fans and influencers posted reactions to the product drop and campaign visuals. Instagram, Twitter, and TikTok were awash in commentary, with many hailing the collaboration as a game-changer for both brands. Kim also shared playful behind-the-scenes glimpses featuring her daughter North West’s style, adding a family angle that resonated widely.

Beyond just the week’s splashiest launch, Kim’s business empire continues to make news. SKIMS valuation has reportedly held strong, while media outlets including T2conline and Complex praise her for transitioning from reality TV star to shrewd entrepreneur. There have been no controversies or unconfirmed reports linked to her during this period—a relatively drama-free run punctuated solely by her business achievements and public appearances. Overall, her NikeSKIMS deal and high-profile media spots signal a lasting, potentially legacy-setting moment in Kim Kardashian’s already remarkable career.

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