Kim K's Fortnite Debut, Skims Livestream, & Keeping It Real as a Mom
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According to Epic Games and multiple entertainment outlets, Kim Kardashian’s most biographically significant move of the past few days is her official debut as a Fortnite Icon, with a customizable in game skin and emote launching December 13. Press Association and Hypebae report that the collaboration puts her alongside Ariana Grande and Eminem in Fortnite’s elite Icon Series, with more than 25 outfit variations including a Skims inspired bodysuit and a fur coat look, plus emotes that nod to her Break the Internet era. This cements Kim not just as a reality star and entrepreneur but as a durable pop culture avatar playable by millions of gamers, a long term brand milestone linking Skims level fashion with interactive media.
In business, Retail Dive reports that Skims pushed deeper into live entertainment and social commerce with Kimsmas Live, a 45 minute holiday variety style TikTok livestream on December 3 that Kim hosted herself. The fully shoppable show, produced with OBB Media, blended comedy bits, celebrity guests and real time product drops, signaling how central her on camera persona remains to Skims growth strategy and to the broader shift toward livestream shopping.
On social media and public appearances, Northjersey.com and AOL note that Kim took over New Jersey’s American Dream mall on December 7 to celebrate son Saint’s 10th birthday at the Big Snow indoor ski slope. She flooded Instagram Stories with family footage while wearing the new The North Face x Skims snowsuit, effectively turning a kids birthday outing into a high visibility soft launch for the winter collab and driving heavy engagement for the mall.
OK Magazine and similar outlets detail how Kim doubled down on that same collaboration in a December 10 home photoshoot for Skims winter pieces, posing in front of hallways packed with all white, heavily lit Christmas trees. Critics on social media slammed the decor as excessive and depressing, but the backlash simultaneously amplified awareness of the Skims x The North Face collection.
Finally, on the personal narrative front, the latest episode of The Kardashians highlighted how, according to People via iHeartRadio, Kim says her four children keep her humbled, routinely calling her lame and even asking when she will get a facelift like Kris Jenner. That on camera candor reinforces her current image strategy: hyper polished business moves balanced with self deprecating, kid driven reality check moments.
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