Kim K Turns 45, Reveals Skims Beauty Relaunch & Promises Fan Faves

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Kim Kardashian has been front and center in headlines this week, both for her birthday and a major business pivot. On October 21, she celebrated turning 45 in classic Kardashian fashion. Paparazzi caught her stepping out for the occasion, and her sister Kourtney Kardashian Barker led a flood of social media tributes with throwback shots and heartfelt posts—a reminder of how Kim is always both the star and the muse in her famous family, as covered by AOL.

Business, however, is where Kim is making waves that may echo for years to come. Speaking on Alex Cooper’s Call Her Daddy podcast, Kim confirmed she is relaunching her beauty empire under the Skims brand, calling it one of her most “major” moves yet. Skims Beauty will bring back what Kim calls her “fan favorites”—with lip liners singled out for a triumphant return. She was candid about what worked and what didn’t in her past lines, and promised the return of top sellers and “the original” vibes from the KKW Beauty era. Industry watchers point out that this isn’t just a nostalgia trip—this is a full consolidation of her beauty ambitions under the Skims umbrella.

The backstory here is all business savvy. Earlier this year, Skims repurchased the final stake in SKKN by Kim from Coty, giving Kim total control. Last month, SKKN by Kim officially announced its shutdown on its website. Kim’s play here, as reported by several outlets, is to unify clothing, cosmetics, skincare, and fragrance under one label. She framed the transition as learning from what worked and leaving behind what didn’t—a rare bit of corporate honesty in the beauty game.

Recent product news includes Skims’ first-ever beauty tool, the Seamless Sculpt Face Wrap, which rolled out in July and immediately picked up attention for its promise of a “snatched” jawline look, though industry reactions have been mixed.

Her latest birthday also trended widely, with fans and family lighting up Instagram and TikTok with tributes, memes, and vintage photos, further cementing her place as both influencer and icon. For now, all eyes are on what Skims Beauty will do—and there is major anticipation for the return of those signature lip liners. As Kim herself put it, “We’re gonna bring back what works and make it so major and so great.”

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