Kidfluencing: Creators Beware

You can become a celebrity overnight and make money online, at a price, of course. And what’s that price when you’re a minor? Let’s find out the realities of becoming a kid influencer.

When you’re not yet legally an adult, being a star can bring danger. The Ivey Business School at Western University conducted a study on “kidfluencing,” and we learn what they discovered with Lead Research Professor Daniel Clark, covering rights, consent, exploitation, and the gray areas and pitfalls of parenting kid influencers.

Gabby Mendonca shares how freedom of expression can be compromised, drawing on her own experiences as a social media influencer and a person living with disability.

John Melville, Vice President of Content Development and Operations at AMI, helps us tie together the pieces of online influencing—from making content to making money off content.

About AMI

AMI is a media company that entertains, informs and empowers Canadians with disabilities through three broadcast services — AMI-tv and AMI-audio in English and AMI-télé in French — and streaming platform AMI+. Our vision is to establish AMI as a leader in the offering of accessible content, providing a voice for Canadians with disabilities through authentic storytelling, representation and positive portrayal. To learn more visit AMI.ca and AMItele.ca.

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