Keyword Strategy for Instagram Growth (Attract Clients with the Right Words)

If you're tired of creating content that goes unseen, this one’s for you. With Instagram posts now showing up on Google (yes, that’s a thing), it’s never been more important to use the right keywords. But what does that actually mean? In this quick-hit solo episode, I’ll walk you through a simple, actionable strategy for discovering what your ideal clients are already searching for, and how to use those exact words in your content.

What You’ll Learn:
[04:46] Why keyword strategy is essential and why success goes to the implementers
[05:44] How Instagram’s new Google indexing changes everything
[06:40] The difference between Instagram SEO and keyword discovery
[07:08] A mini case study from Hot Reels: how Krista closed a client from IG content
[08:56] Another Hot Reels win: how Courtney sold 2 coaching packages through Instagram
[11:14] Why keywords help the algorithm show your content to the right people
[13:12] Step-by-step: how to find your ideal keywords without overthinking it
[14:38] The Contact Form Trick: goldmine for language your clients actually use
[15:34] The Google Autocomplete Hack (and why it's the easiest place to start)
[16:27] 3 keyword research tools I love (and how to use them fast)
[22:00] How to build your keyword list in under 10 minutes
[22:30] The #1 thing not to do with your keywords (don’t get flagged!)
[23:28] The best place to find client language for your content (and it’s free)

Key Takeaways:

1. Keyword strategy isn’t just for websites anymore. With Instagram content now indexed on Google, your keywords help you show up in two places at once.
2. You don’t need to be an SEO pro to find strong keywords—just start with your clients’ own language.
3. Google’s autocomplete and tools like KeywordTool.io, Answer the Public, and Google Trends make keyword discovery fast and free.
4. Don’t keyword-stuff your content. Use natural language that speaks directly to your people.
5. Your content can’t convert if no one sees it. Keywords = visibility = more leads.

Join the Waitlist:

🚨 Doors open August 18th for Hot Reels, my high-touch 12-month Instagram content lab! If you're ready to stop guessing and start strategically showing up on Instagram, you need to be in this room. Small group, big breakthroughs—plus waitlist-only bonuses that won’t be available after day one. → Get on the list: elizabethmarberry.com/hot

Links + Resources Mentioned:

• KeywordTool.io
• Answer the Public
• Google Trends

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

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