Kenny Ridgell – The “Scientific Method” of Marketing: Beyond Vanity Metrics

SEASON: 5 EPISODE: 17

Episode Overview:

Welcome back to the Becoming Preferred podcast. Today, we're diving deep into the fascinating world where data meets dynamic creativity, and trust me, you won't want to miss this conversation. Our guest today is Kenny Ridgell, the brilliant mind behind Ridge Media. Kenny isn't your typical marketing guru; he approaches the game with the precision of a scientist, meticulously blending data, innovative strategies, and compelling creative to deliver tangible results.

Kenny has a knack for taking the intimidating world of marketing analytics and making it accessible, showing founders, business professionals, and CEOs how to transform those numbers into real revenue. If you've ever felt lost in the sea of marketing jargon or wondered how to make truly data-driven decisions that impact your bottom line, then you're in the right place. Get ready to gain some serious insights as we explore Kenny's unique approach and uncover actionable strategies to revolutionize your marketing efforts. Join me for my conversation with Kenny Ridgell.

Guest Bio:

Kenny Ridgell is a data-driven marketing entrepreneur who has spent the better part of a decade merging art, science, and innovation into measurable growth strategies for his clients. After beginning his academic career as a biochemistry major, Kenny discovered a passion for business and marketing at the College of Charleston, where he graduated with honors. This distinctive blend of analytical rigor and creative thinking led him to launch Ridge Media in 2014 while still a student, ultimately shaping a unique approach to marketing that prioritizes experimentation, evidence-based decision-making, and tangible returns.

Under Kenny’s leadership, Ridge Media has grown into a firm that stands apart by applying the scientific method to the marketing landscape. Each campaign is viewed as a hypothesis to test, a puzzle to solve. By combining strategic storytelling with systematic experimentation, Kenny and his team have consistently cut through digital noise and driven meaningful, sustainable revenue growth for an array of businesses.

What sets Kenny apart is his ability to translate complex marketing analytics into actionable insights that resonate with founders, CEOs, and business owners alike. He’s dedicated to simplifying the marketing process—focusing on what works, discarding the fluff, and ensuring every decision drives measurable results. His curiosity, adaptability, and relentless pursuit of excellence make him an engaging thought partner for any podcast host looking to uncover the secrets behind successful, data-driven digital marketing.

Resource Links:

• Website: https://ridgemediallc.com/
• Product Link: https://ridgemediallc.com/services

Insight Gold Timestamps:

04:50 I was solving problems for business owners, they actually wanted to be solved

05:20 If you can connect those dots, you can keep customers

07:48 They just weren't tying the dots together, showing them how whatever their campaign was doing and how it was performing was affecting the bottom line

10:17 Some of these different tools we have, one of them is called CallRail

13:15 We call it an ecosystem

14:37 There's another thing called Pearl Diver

16:35 You move them right past that into the programmatic advertising, which would be Stack Adapt

19:41 I think on the front side you've got to figure out what is your conversion rate

20:48 What's the most efficient spend...