Kendra Jacobs on Racing, Reinvention, and the High Limit Rise [EPISODE 16]

In this episode of The Dirt Parlor Podcast, Don and Gordy sit down with Kendra Jacobs—Marketing Director of the High Limit Racing Series—for an inspiring look at the evolution of sprint car racing and her pivotal role in it. With roots deeply planted in the sport thanks to her legendary father Jack Hewitt, Kendra shares stories of growing up around the track, the unexpected path that led her into motorsports marketing, and why she believes we’re in a golden era for dirt racing.

Kendra opens up about her early disinterest in racing, how a chance experience at a Cleveland CART race opened her eyes to the business side of motorsports, and the journey that took her from NASCAR and Wing Nation to becoming a trailblazing voice in sprint car promotion. She reflects on the growth of opportunities in the sport—not just for drivers, but for professionals across the board, especially women—and how streaming and major broadcast partnerships are reshaping what’s possible.

The conversation dives into the upcoming FS1 live event and why it represents more than just a race—it’s a cultural moment for the dirt racing community. Kendra shares her vision for bringing fans to the track, the importance of creating a true event atmosphere, and how stars like Tony Stewart and Kyle Larson helped elevate the sport’s profile. Whether you’re a longtime sprint car fan or new to the world of dirt, this episode captures the passion, progress, and personality that keep racing alive.

🔥 Shoutout to Our Sponsors: A huge thank you to Hoker Trucking, Nutrien, Bodies by Skinny, Millard Parker-Millard Family Chapels and Checkered Customs for their support. Your commitment fuels the passion, competition, and community that make dirt racing great!

🎧 Available on Apple Podcasts, Spotify, and YouTube.