Kelly Knapp on Choreographing Creativity at the $2B Sphere

Kelly Knapp has helped shape some of the most ambitious experiential work in the world; from the $2 billion Sphere in Las Vegas to Netflix’s first permanent venues and the Victoria’s Secret Fashion Show.

In this episode of Second Wind, Kelly shares how a background in ballet, music, landscape architecture, and extreme outdoor exploration informs her belief that creative work is choreography; the careful layering of elements to create meaning at scale.

We talk about immersive audio, designing for empathy, why she’s skeptical of AI in the creative process, and what it takes to build experiences that feel human even when the technology is anything but.