Keeping up with the pace of change in search

So, you’ve created this amazing thing. You’ve built a website, started posting on socials… But, crickets… You’re not quite selling as quickly or easily as you imagined.

Visibility is a skill.

Getting found online is still one of the biggest challenges small businesses face in their marketing. And, it’s an uncertain one, given the pace of change with search also impacting generative AI tools.

In this episode, we chat with The Marketing Collective’s search and paid media specialist, David from Dimple Digital.

Inside, we cover:

• How small businesses can compete against much larger corporate budgets
• What to focus on and what to not get all hot and bothered about when it comes to getting discovered online.
• When you know you’re ready to put your hard earned dollars into paid search.

This chat is the first in a series of introductions to our incredibly talented Marketing Collective partners. Look out for others as we dive more deeply into all major marketing disciplines that matter to small businesses.

For more information, check out www.dimple.nz

For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.