Episodios

  • 69: Mini Mentoring with Melanie near Tulsa, OK
    Sep 29 2025

    Mini Mentoring is a series where we get the low down on a real life business owner in need of more something. Whether that’s because they’ve relocated, or pivoted niches we’re walking through their business can giving them our recommendations to keep it moving.

    We’re talking to Melanie of Melanie Foster Photography who as switched this year to IPS model. We’re discussing her:

    • Follow-up SOP gaps
    • Email list nurturing
    • Tulsa mom groups

    We’re looking for another photographer willing to jump on the podcast for another episode Mini Mentoring! Complete this form to apply.

    Links:

    • Braden Drake’s Contract Club
    • Leave a review in Apple or on Spotify
    • Download Move Your Business Checklist
    • Download Blog Post Topics
    • @‌keep.it.moving.podcast
    • @‌pictureperfectrankings
    • Keepitmovingpod.com

    Used #keepitmovingpod on socials!

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    28 m
  • 68: Hotels & Hustle - Get away to Get It Done
    Sep 22 2025

    We're spilling the tea on our secret weapon for actually getting sh*t done! You know those massive projects collecting dust while you're playing taxi driver and snack distributor? Time to ditch the chaos and get strategic about your productivity game.

    Key Takeaways:
    • Escape artist mode activated

    • Hotel lobby > home office

    • Baby steps, big wins

    Think you're ready to finally tackle that project you've been avoiding? Melissa's SEO coaching programs help ambitious photographers create systems that actually work with mom life (not against it).

    Ready to stop making excuses and start making moves? Let's figure out how to carve out focused work time in your beautifully chaotic life. Grab a free 15 minute discovery call and let's plot your productivity takeover!

    Links:

    • Leave a review in Apple or on Spotify
    • Download 39 FREE Ways to Get More Clients
    • Get Melissa’s Free Blog Post Topics
    • Find Alison on IG @‌keep.it.moving.podcast
    • Find Melissa on IG @‌pictureperfectrankings
    • Keepitmovingpod.com

    Used #keepitmovingpod on socials!

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    15 m
  • 67: Q3 Check In: The Good, The Bad, & The Chaotic
    Sep 15 2025

    We're back after our summer break! Today I'm sharing our quarterly review process and the wins, challenges, and lessons learned from Q2 while juggling business and kids.

    Key Takeaways:

    1. Do quarterly reviews

    2. Finding the right associate takes time

    3. Plan ahead for time off

    Melissa's SEO services and Blogging Club help photographers build sustainable online traffic for long-term growth.

    Book your free 15 minute discovery call with Alison for personalized business mentoring.

    Links:

    • Braden Drake’s Contract Club
    • Leave a review in Apple or on Spotify
    • Download 39 FREE Ways to Get More Clients
    • Download Blog Post Topics
    • @‌keep.it.moving.podcast
    • @‌pictureperfectrankings
    • Keepitmovingpod.com

    Used #keepitmovingpod on socials!

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    33 m
  • 66: Stop Marketing Like a Hot Mess
    Sep 8 2025

    We're talking about getting your marketing calendar planned out so you stop throwing together last-minute events and hating life.

    • Master Calendar Strategy

    • Long Marketing Runways

    • VIP Lists & Testing

    Ready to level up your marketing? Get Melissa's free guide for where to reshare you blog posts.

    Book Alison's free 15 minute discovery call to explore how she can help you create a business that moves with you.

    Links:

    • Leave a review in Apple or on Spotify
    • Download 39 FREE Ways to Get More Clients
    • Get Melissa’s Free Blog Post Topics
    • Find Alison on IG @‌keep.it.moving.podcast
    • Find Melissa on IG @‌pictureperfectrankings
    • Keepitmovingpod.com

    Used #keepitmovingpod on socials!

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    23 m
  • Summer Bonus : From Writer's Block to Marketing Machine
    Sep 1 2025

    Have you been wondering how AI and ChatGPT fit into your blogging strategy? Or maybe you're still stuck on the "should I even be blogging" question altogether?

    I had the pleasure of chatting with Kim Box on the Motherhood Anthology podcast about all things blogging – from overcoming writer's block to using AI as your brainstorming partner (not your ghostwriter). We covered everything from the evolution of blogging for photographers to practical strategies for turning one blog post into a week's worth of marketing content.

    Here's the thing about blogging that's changed dramatically since the early days: we're no longer blogging for our past clients who've already booked us. We're blogging for our future clients – the ones who are Googling "what to wear for family photos" at 11 PM or searching for "lifestyle newborn photographer near me" while bouncing a crying baby. Every FAQ you answer, every helpful tip you share, every local resource you recommend becomes a way for potential clients to find you organically.

    And yes, we talked about the elephant in the room – AI. Here's my take: ChatGPT can be an incredible brainstorming partner, but it should never be your ghostwriter. The moment you copy and paste generic AI content onto your website, you've lost what makes you uniquely valuable to your ideal clients.

    What You'll Learn:

    • Why modern blogging is about attracting future clients, not entertaining past ones
    • How to turn one blog post into a full week of marketing content across all platforms
    • The right way (and wrong way) to use AI tools like ChatGPT for content creation
    • My simple FAQ strategy that generates endless blog post ideas
    • How to overcome writer's block without sacrificing your authentic voice
    • The biggest mistake photographers make with homepage keywords on blog posts

    Resources Mentioned:

    • The Blogging Club Membership: https://thebloggingclub.com
    • Google Search Console Setup Guide: https://pictureperfectrankings.com
    • Picture Perfect Rankings: https://pictureperfectrankings.com

    Your Next Steps:

    -Work with Melissa: https://pictureperfectrankings.com -SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit -35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas -Connect on Social: https://www.instagram.com/pictureperfectrankings

    -Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business -Free Moving Checklist: https://alisonbell.myflodesk.com/checklist -Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel -Connect on Social: https://www.instagram.com/alisonbellphotog

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    47 m
  • Summer Replay : Marketing Mondays: How to Stop Working IN Your Business
    Aug 25 2025

    If you're tired of feeling like you're always working IN your business instead of ON your business, this episode is for you. We're breaking down the concept of Marketing Mondays – dedicating at least one day a week to focus on marketing tasks that actually move the needle.

    The truth is, we've all been there: busy season hits in the fall, we get caught up in client work, and suddenly we stop marketing. Then January rolls around and our calendars are empty because we weren't nurturing our pipeline. Sound familiar?

    Today we're sharing our real marketing systems – not the pretty Instagram version, but what actually works when you have limited time, kids at home, or a full-time job on top of your photography business. From Melissa's recording days where she batches 10 SEO tips at once, to Alison's Google Tasks system that keeps her accountable, we're pulling back the curtain on how we execute consistent marketing.

    What you'll learn in this episode:

    • How to identify your "minimum required effort" for marketing each week
    • The tools and systems we actually use to stay consistent (Google Tasks, Meta's native scheduler, and more)
    • Why you don't need to be on every platform – and how to choose the right ones for your business
    • How to batch content creation to save time and mental energy
    • Real examples of how we repurpose one piece of content across multiple platforms

    Resources Mentioned:

    • Episode 27: Taking One Blog Post and Turning It into a Week of Marketing
    • Episode 46: Time Blocking Your Calendar
    • The Blogging Club: https://thebloggingclub.com (use code KEEPITMOVING for 50% off first month)
    • Google Tasks for recurring marketing reminders
    • Meta's native scheduler for Instagram and Facebook posts
    • Trello for organizing evergreen content

    Your Next Steps:

    • Work with Melissa: https://pictureperfectrankings.com
    • SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit
    • 35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas
    • Connect on Social: https://www.instagram.com/pictureperfectrankings
    • Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business
    • Free Moving Checklist: https://alisonbell.myflodesk.com/checklist
    • Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel
    • Connect on Social: https://www.instagram.com/alisonbellphotog

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    20 m
  • Summer Replay : Evergreen Content That Works While You Sleep
    Aug 18 2025

    What if we told you that a blog post you wrote almost ten years ago could still be driving traffic and booking clients today? That's the magic of evergreen content, and today we're pulling back the curtain on our best-performing blog posts that keep on giving.

    We're talking about content that literally works while you sleep – posts that continue to attract your ideal clients months or even years after you hit publish. From Alison's Virginia Beach restaurant guide that still ranks nationally to Melissa's DIY newborn photo tutorial that gets 10,000 clicks in three months, we're sharing the real numbers behind our evergreen strategies.

    This isn't just about writing blog posts that perform well once. It's about creating content that compounds over time, establishing you as a local expert, and getting in front of your ideal clients before they even know they need a photographer.

    What you'll learn in this episode:

    • The exact blog posts that drove thousands of clicks and real client bookings
    • Why some evergreen posts outrank your main photography pages (and why that's actually good)
    • How to turn seasonal content into evergreen traffic magnets year after year
    • The difference between awareness content and client education content
    • Why a golf-themed nursery post and a staircase gallery tutorial are still driving inquiries

    Resources Mentioned:

    • The Blogging Club membership (use code KEEPITMOVING for 50% off first month)
    • Google Search Console for tracking your blog performance
    • Previous episode on turning blog posts into a week of marketing
    • Episode on local expert strategies

    Your Next Steps:

    • Work with Melissa: https://pictureperfectrankings.com
    • SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit
    • 35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas
    • Connect on Social: https://www.instagram.com/pictureperfectrankings
    • Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business
    • Free Moving Checklist: https://alisonbell.myflodesk.com/checklist
    • Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel
    • Connect on Social: https://www.instagram.com/alisonbellphotog
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    24 m
  • Summer Replay : Our Favorite Keyword Research Tool + How We Use It Daily
    Aug 11 2025

    Ever feel like you're writing blog posts into the void? Like you're creating all this content but nobody's actually searching for it? We've been there, and we have the solution.

    Today we're diving deep into our absolute favorite keyword research tool that has completely transformed how we approach SEO and content creation. This isn't just another "SEO is important" conversation – this is the actual tool we use every single day to figure out what our ideal clients are typing into Google.

    You know how we're always telling you to blog consistently and target specific keywords? Well, this one browser plugin is literally the linchpin that makes all of that strategy work. It's how we know what's actually worth writing about versus what sounds good in theory but gets zero searches.

    What you'll learn in this episode:

    • The $27/year tool that tells you exactly what people are searching for in your area
    • How to spot trending keywords and seasonal opportunities (hello, Santa photos!)
    • Why your competitor's backlinks are pure gold for your SEO strategy
    • The difference between keywords worth a full blog post vs. secondary keywords
    • How to research an entire year's worth of content in just one hour

    This tool has saved us countless hours of guessing what to write about and helped us focus our efforts on content that actually drives traffic and bookings.

    Resources Mentioned:

    • Keywords Everywhere Browser Plugin: https://keywordseverywhere.com
    • Melissa's Keyword Research 101 Course: https://pictureperfectrankings.com
    • Google Search Console (free SEO tracking)
    • Moz backlink database

    Your Next Steps:

    • Work with Melissa: https://pictureperfectrankings.com
    • SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit
    • 35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas
    • Connect on Social: https://www.instagram.com/pictureperfectrankings
    • Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business
    • Free Moving Checklist: https://alisonbell.myflodesk.com/checklist
    • Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel
    • Connect on Social: https://www.instagram.com/alisonbellphotog
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    16 m