Katy Raines's childhood taught her to focus on the audience...
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Katy Raines's childhood taught her to focus on the audience...
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My guest today is Katy Raines.
Katy is the Founder & CEO of Indigo.
This was a great conversation focused on having an audience centered strategy when it comes to building an audince.
We got into a lot of stuff today:
- Katy's childhood and her introduction to the arts.
- Why arts can be too product focused.
- How some decisions are made by budget and habit.
- Meeting today's audience in new ways.
- The 3 levels of the product.
Much more!
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