Katie Sturino on Building Megababe, Owning the Mess, and Dreaming Big

Katie Sturino is no stranger to reinvention—from fashion PR hustler to viral dog-momager to founder of Megababe and author of the new romcom Sunny Side Up. In the premiere episode of The Messy Parts, she joins Maryam to talk about building a self-funded brand, the real struggles behind the Instagram gloss, and how letting the "messy parts hang out" can be your superpower. They talk all things Ozempic, Oprah, body image, revenge-fueled motivation, and working with family. Katie also opens up about her purpose: helping women stop feeling bad alone—and start feeling powerful together.

Show Notes:

Guest: Katie Sturino – Entrepreneur, Author, Founder of Megababe

Follow Katie on Instagram: https://www.instagram.com/katiesturino/?hl=en

Follow Katie on TikTok: https://www.tiktok.com/@katiesturino

Topics Covered:

• Launching Megababe and creating a new body positive category in personal care
• Why embarrassment is her secret weapon
• Her pivot from fashion PR to making her dog, Toast, Insta-famous
• The myth of “making it” and going for progress over perfection
• How revenge came to be her greatest motivator

Mentioned:

Sunny Side Up (Katie’s debut novel)

Mega Babe products

DogMeetsWorld

An Oprah Special: Shame, Blame and the Weight Loss Revolution

Ina Garten’s book, Be Ready When Luck Happens

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