Katie France London | Iconic Heart Bags, Colour Confidence & Dopamine Dressing

This week I’m joined by the incredible Katie France London, the designer behind the iconic heart bags you’ve seen all over Instagram, including my own blue & orange one-off piece.

We talk about how her brand began with kids’ clothing, how inclusivity led her to designing bags, and why accessories were can be the first tool for confidence when clothing didn’t feel available. Katie opens up about imposter syndrome, the power of colour, building confidence through dopamine dressing, and how she grew her loyal community online.

We also talk about content creation, small business collaboration, vintage fabric sourcing, and how her bags have found their way onto the runway at London Fashion Week.
And of course, we finish with the classic questions.

⚠️ Content warning: Adult themes, discussions of body confidence and sexuality.

📌 Follow & Support Katie:
Website: https://www.katiefrancelondon.co.uk/?srsltid=AfmBOortndBJznUtaLdtSjLF1m46UYwUpBdSeQOQB1SPhyrRxpSP2Rh0
Instagram: @katiefrance.london

Follow the pod on Instagram & TikTok: @fashionismyforeplay