[127] Kate Assaraf on Brand Building with Purpose (and Personality)

"It's an unbelievable feeling when a stranger buys your product more than once. It just is." – Kate Assaraf, Founder & CEO of Dip.

Kate is a boundary-pushing founder and CEO of Dip, the waterless beauty brand making high-performance hair care a whole lot more sustainable — and a whole lot more fun.

Kate’s story is equal parts grit, creativity, and Jersey-girl edge. We talk about what it takes to truly disrupt the beauty industry, her collaboration with the band Guster, championing local refill stores, and how she balances being a CEO with being a human.

We also dive into:

💧 Why Dip is built on effectiveness first, eco-second (because you have to want to use it).

🎶 How a rock band got involved in her mission to reduce waste.

🌿 The art of making sustainability irresistible.

💬 Using customer feedback as a growth superpower.

🏆 Fighting idleness, chasing small milestones, and defining high performance on your own terms.

🇺🇸 The Jersey roots and humor that shape her brand’s DNA.

🌺 Her personal run-ins with Tall Poppy Syndrome — and how she handles them.

Kate’s vision is big, bold, and refreshingly real — and if you’ve ever wondered what it takes to run a mission-driven business without losing your spark, you’re going to love this one.

Take home message: High performance is about fighting idleness and achieving small milestones.

Listen to the full interview on Spotify, iHeart Radio, or Apple Podcasts.

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