Kat Weaver On Investor Psychology

Kat Weaver is the CEO and Founder of Power to Pitch, a platform that helps early-stage founders craft compelling pitches and raise capital with confidence. Under her leadership, Power to Pitch has helped secure over $55 million in grants and venture funding. Kat is also a successful exited entrepreneur, active angel investor, and has built a community of over 30,000 LinkedIn followers. Her experience launching and scaling the first company straight out of her college dorm room gives her firsthand empathy for the founder's journey.

In this episode…

When it comes to raising capital, many founders think success lies in having a great product or pitch. But what if it's more about who you are as a founder? How do your personality, energy, and approach impact an investor's decision?

According to Kat Weaver, a seasoned entrepreneur and pitching expert, the key to attracting investment isn't just about having a great product — it's about being the right type of person for the investors. "Investors are betting on you as a founder, not just your business," she explains. She goes on to highlight the importance of traits like coachability, transparency, passion, and grit. Kat emphasizes that investors are looking for founders who can adapt, pivot, and stay resilient through the ups and downs of entrepreneurship.

On this episode of the Firebelly Social Show, Duncan Alney talks with Kat Weaver, CEO and Founder of Power to Pitch, about the complex world of investor psychology. They cover the psychological mistakes founders make when raising capital, why choosing the right investor is more important than the amount of money, and how understanding investor psychology can make or break a business.