Joyce Chabbott is a content creator and mom of four who built her platform around life on the Upper East Side. In this episode, she and Rivki talk about the decision to intentionally share her life online and navigating criticism that she "glorifies motherhood" by not filming tantrums, why she teaches her kids about their privilege instead of hiding it from them, and the isolating experience of becoming a content creator when no one in your real life understands what you're doing. They also discuss setting boundaries with what her kids share about their friends, the fast-paced culture of raising kids in New York City, and how going viral by accident turned into an empowering career she built while still being fully present for her family.

📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz
📌 Joyce's IG: joycechabb | TikTok: uppereastsidemommy

00:00 Intro

01:12 Starting Content Creation by Accident

03:34 Isolation & Finding Confidence

06:16 "Stop Glorifying Motherhood"

09:07 Setting Boundaries with Kids

12:45 Teaching Teens About Loyalty & Secrets

16:49 Upper East Side Parenting

21:48 Teaching Kids About Privilege

26:59 From Teacher to Influencer

30:47 Building Something While Being Present

33:36 NYC Rapid Fire Guide

Kelsey Rose is a certified personal trainer and founder of the Shaep app who transformed her approach from overworking her body to finding sustainable balance. In this episode, she and Rivki talk about her journey from teaching education to building a fitness business during the pandemic, why she combines strength training with Pilates instead of choosing one or the other, and her simplified approach to nutrition that focuses on protein, carbs, and vegetables without overthinking it. They also discuss cycle syncing workouts to your menstrual phases, why walking is the most underrated wellness habit, and how scaling back your intensity can actually get you better results when you stop forcing your body to do things it doesn't enjoy.

📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz📌 Kelsey's IG: thekelseyrose_| TikTok: thekelseyrose

00:00 Intro

01:17 Origin Story & Teaching Background

08:12 Pandemic Pivot to Shape App

10:13 Consistency Over Intensity

12:12 Overcoming Disordered Eating

15:21 Strength Training + Pilates Philosophy

19:50 Nutrition Simplified

22:38 Weighing Food Without Fear

26:33 Taking Your Eye Off the Prize

27:18 Cycle Syncing Workouts

31:16 Reintegrating Sprints

36:49 Day in the Life

43:32 Miami Rapid Fire Guide

Vita Sidorkina is a former model turned wellness entrepreneur who built her career walking for Victoria's Secret before stepping away to become a mother. In this episode, she and Rivki talk about growing up in Russia with ambitious, loving parents who taught her resilience, losing her identity when modeling ended and she became a wife and mom simultaneously, and navigating postpartum depression while rebuilding from scratch. They also discuss why discipline beats motivation every time, the problem with fitness trends (from vegan to protein obsession), and how she created The Core—a wellness app built on personal struggles, not textbook theories—that launches with workouts, nutrition, and mindset coaching all in one place.

📌 Rivki's IG:@rivkirabinowitz | TikTok: @rivkirabinowitz📌 Vita's IG: @vitasidorkina | TikTok: @vitasidorkina

00:00 Intro

01:11 Growing Up in Russia

04:29 Raising Kids Without Spoiling Them

08:01 Modeling's Scars & Healing Journey

11:51 Losing Identity as a New Mom

13:17 High Achievement as Blessing & Curse

15:50 Feeling Like an Outsider in Modeling

18:11 Mom Guilt & Being Present

23:09 Fitness Philosophy & The Core App

27:09 Discipline Over Motivation

28:43 Strong Not Skinny (But Let's Be Real)

32:01 Simplified Strength Training

34:33 Consistency Over Intensity

39:17 Intuitive Eating Done Right

43:15 Friendship Shifts After 30

46:44 Miami Rapid Fire Guide

Stephanie Gottlieb is the woman behind some of the most recognizable fine jewelry in the world, building a luxury brand that bridges the gap between fine jewelry and everyday fashion. In this episode, she and Rivki talk about taking the intimidation out of fine jewelry purchases, the challenge of relinquishing creative control while building a team, and navigating the tension between being the face of your brand and wanting it to exist beyond you. They also discuss why staying true to your brand DNA is the only sustainable business strategy, the evolution from rainbow maximalist to letting jewelry take centre stage, and how the right people around you can unlock growth you didn't know was possible.

📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz📌 Stephanie's IG: stephaniegottlieb | TikTok: thestephaniegottlieb

00:00 Intro

01:09 Demystifying Fine Jewelry

05:10 Styling Tips & Building a Jewelry Wardrobe

10:34 Design Process & Building a Design Team

14:14 Bringing On a Brand President

18:12 Delegation & Creative Control

22:07 Authenticity in Business & Social Media

27:14 Being the Face of Your Brand

32:57 Content Strategy & Brand Evolution

35:17 Working With Influencers as a Brand Owner

41:12 Jewish Identity

45:59 Business Mistakes & Staying Authentic

52:04 Defining Success

Carly Weinstein is a content creator, influencer, and current social work student who built her platform around authenticity and personal growth. In this episode, she and Rivki talk about tearing her ACL as a competitive gymnast and the identity crisis that followed, navigating disordered eating and general anxiety disorder, and the pivotal moment at 28 when she realized influencing wasn't fulfilling her deeper calling to help people. They also discuss dating green flags, the pressure women face around relationship timelines, and why success isn't about money or fame—it's about feeling content and doing what you love.

📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz

📌 Carly's IG: carlyweinstein | carlyweinstein1

00:00 Intro

05:17 Identity Crisis

10:05 Copy Culture

13:31 Life Crisis at 28

16:30 Relationship Timelines

20:00 Self-Awareness Journey

24:49 Mental Health & Social Media

29:52 Dating Green Flags

34:02 Rapid Fire & Redefining Success

Cameron Oaks Rogers is a content creator and host who is redefining what it means to be an authentic mom online. In this episode, she and Rivki talk about her high-stress past in sales and trading at JP Morgan, how a car accident changed her career path, and why she views her ADHD as a superpower. They dive into the reality of "mom guilt," her experience with a psychedelic sound bath for generational healing, and why her household revolves around fun and play.

📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz📌 Cameron's IG: cameronoaksrogers

00:00 Intro

05:50 Ambition & "Mom Guilt"

11:00 Identity Beyond Motherhood

17:21 The Corporate Shift (J.P. Morgan)

20:53 The Catalyst for Leaving

26:09 Parenting Through Self-Work

28:21 Evolution: From "Cammy" to Cameron

31:07 Generational Healing Journey

35:47 The Importance of Fun and Play

Dianna Cohen is the founder of Crown Affair, a brand that turns hair care into a daily ritual. In this episode, she and Rivki talk about her journey through iconic start-ups like Away and Glossier before she launched her own brand universe. Dianna shares her advice on "responsible growth" and how tools like brain spotting therapy and leadership coaching helped her become a better founder. They also discuss the emotional power of hair, why time is the ultimate luxury, and the simple life hack that saved her from her own inbox.

📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz📌 Dianna's IG: diannacohen | TikTok: diannacohen

00:00 Intro03:53 The Idea and "Light Bulb" Moment05:45 Brand Building and Visual Identity07:22 Hair Rituals and the "No Makeup" Wardrobe14:04 Strategies for Responsible Growth17:11 Coaching, Therapy, and Nervous System Care23:25 Trusting Instincts over Pressure26:15 Product Formulation and Innovation33:31 Founder Resilience and Identity40:54 Efficiency Hacks and Defining Success

Liana Levi is the founder of Forma Pilates and she’s changing how we think about strength and fitness. In this episode, she and Rivki talk about the difference between Pilates and weightlifting and how to see real results. Liana shares how she built her company, why she keeps things exclusive, and the importance of having a strong work ethic. They also talk about how to handle burnout, why she values therapy, and the real talk behind being a business owner.

📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz📌 Liana's IG: lianalevi | Forma Pilates: formapilatesla

00:00 Intro03:43 Branding a Lifestyle08:31 The Method and Body Goals12:56 Pilates vs. Weightlifting19:05 Brand Integrity and Quality20:52 Training the Forma Way29:54 Dealing with Failure33:31 Scaling a Luxury Brand38:46 Therapy and Personal Growth