KOKOHAA CEO, Kim Jeong-ah

She bridges the original taste of cacao learned in Guatemala with the agricultural character of Jeju. The day her handmade chocolates and caramels sold out at Bellong Market, the intention to capture the essence of food in her products became unmistakable. Together with local merchants, she leads “Craft in Sehwa,” recording and expanding the village’s craftsmanship and culture in fresh ways. Through fair trade, she keeps practicing the value of connection, linking Korea and Guatemala, one family to another. Drawing on the care learned from raising five children, she hopes Jeju becomes a place where the next generation can grow their dreams, and she continues to build her brand with that belief.