Juvenon's winning ad strategy to lower CPMs while 10x-ing content

Andres Ramos, Creative Marketing Director at Juvenon, transformed the health supplement brand's advertising approach by leveraging TikTok Shop's affiliate program to create an "army of creative testers."

In this episode, Andres explains how TikTok's genuine consumer connection has created a measurable halo effect across Juvenon's other sales channels, with a 10-20% increase and significantly lowered CPAs on other platforms. He shares how their approach to creator partnerships has exponentially multiplied their testing capabilities, allowing them to experiment and find the best ways to communicate their unique value to consumers. To top it off, GMV Max has already delivered 20% growth despite being in the early stages of their TikTok Shop journey.

What You'll Learn in This Episode:

• How Juvenon scaled from creating 20-30 pieces of content weekly to 50-100 by leveraging TikTok’s affiliate network
• The measurable 10-20% sales increase across other platforms (Shopify, Amazon) attributed to TikTok Shop activity
• Why giving creators the same script but allowing their unique interpretations creates exponentially more effective ad variations
• The strategy behind Juvenon's early 20% growth with GMV Max and their plans to test Smart Plus for further expansion

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.