Just because your institution can have a podcast, doesn’t mean it should

Does your college or university have a podcast? Do you even think it needs one?

Just like any new media-based venture, many questions need to be asked before even considering it.

Otherwise, the person in your comms office that has a Blue Yeti and some time to spare, is gonna answer that question for you.

And trust us, it won’t end well.

Info about Gen Z’s Podcast Consumption Habits

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